Publisher Backlash: Junkee Launches ‘News Feed You Actually Need’ Amid Facebook Boycott

Publisher Backlash: Junkee Launches ‘News Feed You Actually Need’ Amid Facebook Boycott
SHARE
THIS



oOh!media has publicly called out Facebook for its decision to remove news content from the platform through a nationwide campaign.

Although Facebook has now backflipped on the decision, Junkee – which is owned by oOh!media – was one of the publishers hardest hit by the temporary news boycott.

In a public submission about the News Media Bargaining Code recently, Junkee revealed it receives approximately 75 per cent of its total web traffic through search and social.

Launching last Thursday, the day Facebook announced its decision to withdraw news, the ‘News Feed You Need’ was a not-so-subtle rebuke of the decision.

“Junkee’s ‘News Feed You Actually Need’ campaign ran across oOh! assets nationwide last week, encouraging young Australians to visit the Junkee homepage directly to enjoy its smart, funny and original writing across a wide range of topics,” an oOh!media spokesperson said.

“It was part of Junkee’s ‘always-on’ Digital Out of Home campaign across oOh!’s network, which allows Junkee’s editorial team to deliver real-time messaging based on current events.

“The campaign received some great feedback in light of recent media industry developments, and we’ve seen an increase in organic traffic to the website as a result, demonstrating the combined strength of the Junkee and oOh! brands.”

On Tuesday afternoon, Facebook revealed it was “satisfied” with the government’s latest amendments to the News Media Bargaining Code and would be restoring news on the platform in the coming days.

Please login with linkedin to comment

Facebook

Latest News

Network 10 And Nickelodeon International Partner For First-Time With Live Action Series
  • Media

Network 10 And Nickelodeon International Partner For First-Time With Live Action Series

Nickelodeon International and Network 10 have announced their first-ever partnership, greenlighting live-action TV show Taylor’s Island (working title). The show will be produced by Fremantle with significant production investment from Screen Australia, and premiere across Nickelodeon channels globally in early 2022. Nordic Entertainment Group is also a partner to the agreement, and will premiere Taylor’s Island […]

Study: 81% Of Creatives Say COVID’s Hit Their Earnings, 40% Saying It’s More Than Halved
  • Uncategorised

Study: 81% Of Creatives Say COVID’s Hit Their Earnings, 40% Saying It’s More Than Halved

A new survey released today from global creative platform Genero shares first-hand findings from creative talent around the world about the impact COVID-19 has had on their work life, and what the future holds for the creative production industry. The report, The Impact of COVID-19 on the Global Creative Industry, finds that COVID-19 has accelerated […]

Foxtel Media Unveils Four New Digitally-Enabled Cient Offerings
  • Media

Foxtel Media Unveils Four New Digitally-Enabled Cient Offerings

Foxtel Media has announced four new offerings to provide advertisers expertise in more targeted, dynamic media delivery as part of a realignment towards digital. The new offerings are Foxtel Xplore Audience targeting on Kayo, addressable audience targeting on Foxtel Go, the ability to target in-venue viewers on Fox Venues, and a new Dynamic Trading Platform. […]

“The Free And Open Internet Is A Force For Good”: Quantcast Reveals New Intelligent Audience Platform
  • Technology

“The Free And Open Internet Is A Force For Good”: Quantcast Reveals New Intelligent Audience Platform

On Thursday, Quantcast held their Virtual NOVA event, discussing the current state of the advertising industry, the end of third-party cookies, the open internet vs walled gardens, and data privacy and consent. The event coincided with the launch of their new Quantcast Platform. It is an intelligent audience platform powered by the company’s patented AI […]

New Research Reveals Men Unsure How To support Gender Equality
  • Uncategorised

New Research Reveals Men Unsure How To support Gender Equality

Global marketing agency LEWIS today revealed findings from its new global research on gender inequality, conducted in support of the global HeForShe movement. You can read the report in full here. The report shows the impact and perceptions of gender inequities during the pandemic across 13 countries. The findings reveal an alarming trend: 98 per […]

Haystac Wins Dairy Australia’s PR
  • Marketing

Haystac Wins Dairy Australia’s PR

Social relations agency, Haystac, part of the BWM Dentsu Group, has been appointed PR agency for Dairy Australia following a competitive pitch. As the national services body for the dairy industry, Dairy Australia supports the profitability and sustainability of dairy farming and its role in producing quality, nutritious food, while committing to the care of […]

Rexona Clinical’s Unique ‘Pitvertising’ Won The Summer, Via Clemenger BBDO Sydney
  • Advertising

Rexona Clinical’s Unique ‘Pitvertising’ Won The Summer, Via Clemenger BBDO Sydney

While the Sydney Sixers won the BBL season ten trophy, Rexona Clinica won the summer sports marketing battle with a game-changing sponsorship idea. BBL 2020-21 series will go down as the ‘Year of the Pit’ after Rexona Clinical owned the summer after unveiling its new form of advertising sponsorship – ‘Pitvertising’. The concept, devised by […]