Publisher Backlash: Junkee Launches ‘News Feed You Actually Need’ Amid Facebook Boycott

Publisher Backlash: Junkee Launches ‘News Feed You Actually Need’ Amid Facebook Boycott
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oOh!media has publicly called out Facebook for its decision to remove news content from the platform through a nationwide campaign.

Although Facebook has now backflipped on the decision, Junkee – which is owned by oOh!media – was one of the publishers hardest hit by the temporary news boycott.

In a public submission about the News Media Bargaining Code recently, Junkee revealed it receives approximately 75 per cent of its total web traffic through search and social.

Launching last Thursday, the day Facebook announced its decision to withdraw news, the ‘News Feed You Need’ was a not-so-subtle rebuke of the decision.

“Junkee’s ‘News Feed You Actually Need’ campaign ran across oOh! assets nationwide last week, encouraging young Australians to visit the Junkee homepage directly to enjoy its smart, funny and original writing across a wide range of topics,” an oOh!media spokesperson said.

“It was part of Junkee’s ‘always-on’ Digital Out of Home campaign across oOh!’s network, which allows Junkee’s editorial team to deliver real-time messaging based on current events.

“The campaign received some great feedback in light of recent media industry developments, and we’ve seen an increase in organic traffic to the website as a result, demonstrating the combined strength of the Junkee and oOh! brands.”

On Tuesday afternoon, Facebook revealed it was “satisfied” with the government’s latest amendments to the News Media Bargaining Code and would be restoring news on the platform in the coming days.

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