Publicis Sapient Names Claire Rawlins As Australian MD

Publicis Sapient, the digital business transformation company, has announced the appointment of Claire Rawlins as country managing director – Australia, effective August 16, 2021. She will be based in Sydney.

Rawlins will be responsible for creating exponential value for Publicis Sapient’s clients by unlocking their growth, providing them with crucial solutions to survive and thrive in the digital age while increasing their efficiency through digital innovation. She will drive growth for Publicis Sapient in Australia, build its operational business, further its reputation as a global leader in digital business transformation and develop even stronger connections with parent company Publicis Groupe to help companies win in the platform world.

In her role, she will lead the Industry, Capability and Corporate teams in Australia with the goal of advancing our ambitions to make client impact at scale. She will also work collaboratively with the company’s international leaders to ensure we deliver outstanding outcomes to our clients in Australia.

“Claire brings with her deep experience in driving digital and technology transformation and cultural change. In her position, she will empower our teams in Australia to develop bold, innovative ideas that successfully reimagine businesses for the digital age,” said Publicis Sapient CEO Nigel Vaz. “She is a leader with a demonstrated ability to help businesses transform by creating next-generation customer experiences and propel large-scale organizations to become more customer- and employee-centric using technology and data. Claire will no doubt make a tremendous impact as part of our international leadership team.”

“I’m thrilled to join the Publicis Sapient team and be a part of a forward-thinking, global company that over the last 30 years has pioneered so many digital businesses and experiences by combining strategy, product, experience, engineering and data to lead in the digital space,” said Rawlins. “Today, digital business transformation is mission critical across all sectors. I look forward to partnering with Publicis Sapient’s clients on their transformative journeys and working with the team to continue to grow Publicis Sapient in Australia.”

Rawlins is an internationally recognised leader with strong experience in driving clients’ successful growth, cultural change and digital and technology transformations. She has worked in large-scale, multi-region organizations within the financial services, telecommunications, retail and aviation sectors, as well as startup environments.

Over the course of her career, she has served as a strategist and digital technologist and led teams across multiple industries for companies such as Salesforce, IAG, Fidelity International and BNP Paribas. Most recently, she was the Founder & CEO of Digital Natives Advisory & Strategy Advisor to the President of Adobe APAC, where she offered independent strategic advisory services focused on business and digital transformation in ANZ.

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