The digital business transformation hub of Publicis Groupe, Publicis.Sapient, has announced the appointment of Sarah Adam-Gedge as its managing director for Australia.

Adam-Gedge (pictured above, left) joins Publicis.Sapient with three decades of executive experience at technology and consulting firms.

She most recently was the MD of Avanade Australia. Prior to that, Adam-Gedge was the managing partner and vice president of global business services at IBM, and also held senior roles at PwC and Arthur Andersen.

At Publicis.Sapient, Adam-Gedge will be responsible for building on the company’s partner relationships in Australia to create exponential value for local clients.

Adam-Gedge will report to Nigel Vaz (pictured above, right), CEO of Publicis.Sapient International and global lead for digital business transformation at Publicis Groupe. She also joins the Publicis.Sapient International leadership team.

Vaz said he was excited by the experience and diversity of perspective that Adam Gedge will add to the Publicis.Sapient team.

“Sarah is an exceptional talent with a strong reputation for building and growing Australian businesses,” he said.

“Her experience and strengths in technology and consulting, strong C-level relationships and personal reputation in the market make her the perfect person to take Publicis.Sapient to the next level in Australia and to accelerating our clients’ businesses by ensuring they successfully transform for the digital age.

Commenting on her appointment, Adam-Gedge said: “I’m delighted to join Publicis.Sapient at such an important time in its evolution, and to help build on its reputation for helping businesses to reinvent and transform themselves to keep pace with a rapidly changing world.

“As part of Publicis Groupe, with its commitment to creativity and technology in service of superior customer engagement, I look forward to helping make a significant impact for our clients.”