Remember those ridiculous Protein World adverts in London’s Underground that asked commuters if they were “beach body ready”, accompanied by an image of a fit young thing in a bikini?
To kick off 2016 with a bang, the fitness supplement company has now brought us the gift of a ‘New Year, New You’ in its 2016 campaign.
Its first TV advert features young, attractive models in tiny workout clothes and bikinis doing all the exercise things on a beach to the dreadful sounds of house music, as though these are the things that inspire us to get fit.
— Arjun Seth (@arjun_seth) January 3, 2016
Founder and CEO Ajun Seth announced that the TV campaign will launch in the UK, US, France and Germany in 2016. The ad is already airing on Channel 5 in the UK, according to Marketing Week.
The previous campaign faced a small protest in Hyde Park and more than 71,000 people signed an online petition calling on Protein World to remove its posters.
But the UK Advertising Standards Authority deemed the image of a bikini-clad model not offensive or harmful, with a statement saying “We did not consider the image of the model would shame women who had different body shapes into believing they needed to take a slimming supplement to feel confident wearing swimwear in public”.
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]