To launch its three-year national sponsorship of Football Australia’s “MiniRoos” program, Priceline Pharmacy has launched a campaign to celebrate those not just on the field, but the off-thefield stars of the game.
The short film centres on the story of a real-life mum and son (from the Port Melbourne Soccer Club) and the journey they have been on to get to a moment where her son is able to kick the hero goal.
The film then rewinds to tell the story of what goes into scoring that goal, celebrating his mum, and the daily contribution she has made in raising him in a healthy and happy environment.
As the Official Health Partner of the MiniRoos, Priceline Pharmacy is set to go on a journey to connect families in their local communities, promoting the benefits of a healthy and active lifestyle.
Gabrielle Tully, Priceline Pharmacy’s Head of Marketing said, “Priceline Pharmacy’s 470 stores and the MiniRoos clubs around Australia, both play integral roles in their local communities. This film is a celebration of the power of mum and dad, reminding parents of the impact that they have on their children, particularly when it comes to leading an active and healthy lifestyle”.
Paul Den, Partner & Co-Founder from Banter said, “Casting a real family that live and breathe football was vital to making this piece authentic and reflective of the power of parenthood, it was really special to be on set to witness the admiration between son and his mother”.
The campaign will run across social, digital, and TV and will form part of a bigger program to drive awareness and engagement with between Priceline Pharmacy and parents everywhere.
Gabrielle Tully: Head of Marketing
Hayley Conway: Sponsorships & Event Manager
Lucy Davies: Brand & Media Manager
Paul Den: Partner & Co-Founder
Mitchell Loadsman: Partner & Co-Founder
Pippa Hancock: Client Director Aidan Lynch: Content Creator
Dean Codrington: Director/Producer
Shaun Herbertson: Director of Photography
Sonic Playground: Audio Mix
Please login with linkedin to comment
Union, WPP AUNZ’s bespoke national group model created to service Bankwest, has launched a new national brand campaign for the visual-style terms and conditions the financial institution developed with the University of WA in a bid to make T&Cs more engaging for customers. Bankwest has rolled out visual terms and conditions for its Bankwest Easy […]
Adland doesn't appear to function much before 11am, so it's hats off to these early birds who had to set the alarm.
The first ever web series to be funded by both Screen Australia and Film Victoria for TikTok, will launch on May 17. Produced by Hayley Adams and Michelle Melky, and directed by Logan Mucha, Scattered is a new queer drama comprised of 38 x 1-minute daily eps. It follows three best friends, Jules, Sami and […]
Schwartz Media will extend its audio offering with a new culture podcast. Building on the success of its flagship daily news podcast 7am, and it’s growing arts and culture coverage, Schwartz Media is launching new podcast The Culture at the end of the month. Award-winning journalist, editor of 7am and pop-culture obsessive Osman Faruqi will […]
Building a connection with existing customers is just as integral to any marketing strategy as winning new ones, but how do we turn customers into spokespeople for our brands? By Peggy de Lange, VP of international expansion at Fiverr It’s a well-known rule of thumb that it costs 5-times more to get a new customer […]
In the next instalment of the ‘Proudly Ordinary’ campaign for Tooheys Extra Dry, Lion and 72andSunny continue their partnership with work from Vice and Aaron Gocs (Gocsy). Gocsy is a beloved icon of Australian outsider comedy who creates content for Vice and his own broadcast channels. As part of the highly successful ‘Proudly Ordinary’ brand […]