Priceline Pharmacy has backed women in sport by announcing its partnership with the Sydney Sixers Women’s cricket team. The news was shared on Friday in Sydney, with Priceline GM of marketing calling it a great opportunity to support high performing athletes.

Priceline Pharmacy will be engaging with consumers at several of the major matches offering family friendly games and activities.

“As a brand our primary focus is women and with over three million female customers a month we are a brand that is dedicated to providing our customers with the very best health and beauty shopping experience in Australia,” said Mark O’Keefe, general manager marketing Priceline Pharmacy.

“We are also committed to actively supporting women in the wider community beyond the walls of our stores.

“As a pharmacy, we are also using our sporting partnerships to celebrate and showcase the health benefits that an active lifestyle can bring. We are 100 per cent Woman and committed to supporting the health and wellbeing of every woman and her family.”

“Our customers are excited by the dynamic rise in prominence of women’s sport in this country and we think it is appropriate for us to contribute to accelerating this growth. Priceline Pharmacy is very proud to be the main sponsor of three exceptional clubs in the Adelaide Thunderbirds, Western Bulldogs AFL Women’s league and now the Sydney Sixers.”

As part of the partnership Captain Ellyse Perry will act as an ambassador for the brand joining the likes of media icon Ita Buttrose, Aussie supermodel Sam Harris and TV celebrity Ada Nicodemou.

“There’s been a number of milestones in women’s sport in Australia recently and Priceline Pharmacy’s support of the Sydney Sixers and women’s sport is reflective of an incredibly exciting time for female athletes to be involved,” Perry said.