Priceline Pharmacy Partners With Sydney Sixers Women’s Cricket Team

Priceline Pharmacy Partners With Sydney Sixers Women’s Cricket Team
SHARE
THIS



Priceline Pharmacy has backed women in sport by announcing its partnership with the Sydney Sixers Women’s cricket team. The news was shared on Friday in Sydney, with Priceline GM of marketing calling it a great opportunity to support high performing athletes.

Priceline Pharmacy will be engaging with consumers at several of the major matches offering family friendly games and activities.

“As a brand our primary focus is women and with over three million female customers a month we are a brand that is dedicated to providing our customers with the very best health and beauty shopping experience in Australia,” said Mark O’Keefe, general manager marketing Priceline Pharmacy.

“We are also committed to actively supporting women in the wider community beyond the walls of our stores.

“As a pharmacy, we are also using our sporting partnerships to celebrate and showcase the health benefits that an active lifestyle can bring. We are 100 per cent Woman and committed to supporting the health and wellbeing of every woman and her family.”

“Our customers are excited by the dynamic rise in prominence of women’s sport in this country and we think it is appropriate for us to contribute to accelerating this growth. Priceline Pharmacy is very proud to be the main sponsor of three exceptional clubs in the Adelaide Thunderbirds, Western Bulldogs AFL Women’s league and now the Sydney Sixers.”

As part of the partnership Captain Ellyse Perry will act as an ambassador for the brand joining the likes of media icon Ita Buttrose, Aussie supermodel Sam Harris and TV celebrity Ada Nicodemou.

“There’s been a number of milestones in women’s sport in Australia recently and Priceline Pharmacy’s support of the Sydney Sixers and women’s sport is reflective of an incredibly exciting time for female athletes to be involved,” Perry said.

Priceline Pharmacy is currently is a sponsor of the Adelaide Thunderbirds netball team, the Western Bulldogs AFL Women’s team, the Kooyong Classic tennis tournament, Rio Olympian (Steeplechase) Genevieve LaCaze and Rio Olympian (Volleyball) Mariafe Artacho del Solar.

Please login with linkedin to comment

Circulation sydney sixers

Latest News

IAB Releases Buyer’s Guide For DOOH
  • Technology

IAB Releases Buyer’s Guide For DOOH

The IAB has released a buyer's guide for DOOH. Unfortunately, it doesn't include coupons for 10% off at The Black Stump.

TripleLift Expands Into APAC, Naming The Trade Desk’s Henry Shelley As Managing Director
  • Technology

TripleLift Expands Into APAC, Naming The Trade Desk’s Henry Shelley As Managing Director

TripleLift has today announced an expansion in their Asia Pacific (APAC) operations, with Henry Shelley [featured image] appointed as Managing Director, based in Singapore. Fueling TripleLift‘s expansion in APAC is its success in Australia, where the company works with 70 per cent of the top 50 comScore publishers. “As the home to several of the worlds’ […]

Rob Highett-Smith Joins Fiftyfive5 In Newly Created Role
  • Media

Rob Highett-Smith Joins Fiftyfive5 In Newly Created Role

Rob Highett-Smith joins Fiftyfive5 in the newly created role of head of performance measurement. Performance measurement represents one of the three core offer areas at Fiftyfive5 with tracking programs running across 40 countries; representing our fastest growing capability pillar.  Rob joins to lead this capability, which encompasses brand and comms tracking, multi market monitoring, CX and customer satisfaction, as well as other longitudinal programmatic work.   

Customer Messaging Platform Podium Launches In Australia
  • Technology

Customer Messaging Platform Podium Launches In Australia

Podium has continued its international expansion today announcing its launch in Australia. Podium serves more than 90,000 local businesses in the United States, Canada and Australia, and has seen its customer base in Australia almost quadruple to over 3,000 local businesses since the start of the pandemic. Through its SMS-based platform, Podium helps local businesses receive […]