The Public Relations Institute of Australia (PRIA) last night announced the winners of the 41st National Golden Target Awards at a glittering ceremony hosted by Aussie actor and TV host Shane Jacobson at the Sydney Opera House.
A sold-out crowd of more than 160 PR and communication professionals from around the country came together to celebrate the best-of-the-best campaigns, individuals and organisations judged across 29 categories.
Sefiani Communications Group won five categories including National Campaign of the Year, while Red Agency was another big winner on the night, also taking out five categories including Large Consultancy of the Year.
PRIA chief executive Anne Howard said: “There is no higher honour in Australia for public relations and communication professionals than winning a National Golden Target Award, and this year the awards attracted a record number of entries from all sectors of the industry, and from every state and territory in the country.
“During the past 12 months, PRIA drew on the expertise, knowledge and experience of senior industry professionals to completely overhaul the Golden Target Awards to ensure they reflect contemporary practice in today’s fast-changing industry, and remain the most prestigious and hard to win accolade in the PR and communication calendar.”.
PRIA also opened the awards up to the entire industry for the first time in their long history.
See the full list of winners below.
CAMPAIGN AWARDS
Advocacy and Public Affairs Campaign
HIGHLY COMMENDED: Reverse the cuts; Community Legal Centres Queensland
HIGHLY COMMENDED: Addressing Privacy Breach: the taking and sharing of intimate images without consent; Sefiani
WINNER: Justice for Kids campaign; Essential
Business-to-Business Campaign
HIGHLY COMMENDED: REST Industry Super employer engagement campaign: Future of Work and Bridge the Gap; Sefiani
WINNER: Launch of International Convention Centre Sydney (ICC Sydney); ICC Sydney and History Will Be Kind
Community Relations Campaign
HIGHLY COMMENDED: Darling Downs Hospital & Health Service Toowoomba Hospital Redevelopment Project; Helen Hutchings (Phillips Group)
HIGHLY COMMENDED: Aubin Grove Station: Built in the community, for the community; Public Transport Authority
HIGHLY COMMENDED: How communities shaped the West Gate Tunnel Project; Transurban, West Gate Tunnel Communications team
WINNER: 2016/17 Yellow Pages and White Pages covers program launch; Haystac
Consumer Campaign
HIGHLY COMMENDED: Buderim Ginger Rally; Agent99 Public Relations
HIGHLY COMMENDED: The YES Test; Herd MSL
HIGHLY COMMENDED: Ostelin National Vitamin D Awareness Day 2016; Haystac Brisbane
HIGHLY COMMENDED: Bridge to Brisbane 2016; P4 Group
WINNER: Australian macadamias announces ‘Macadamia’; Red Agency
Content Marketing
HIGHLY COMMENDED: Jurien Bay Time; JLCA
HIGHLY COMMENDED: 3M #FUTUROHERO; Magnum & Co
HIGHLY COMMENDED: The Bottom 100 – Red Agency, Havas, Havas Media and Finch for Fund for Peace; Red Agency and Havas Sydney with Fund for Peace
WINNER: Albert Street Precinct Marketing; Helen Hutchings (Phillips Group)
Corporate Public Relations Campaign
HIGHLY COMMENDED: Perth Busport: A new level of public transport education; Transperth and Public Transport Authority
WINNER: Characters of Kings Cross; N2N Communications and Coca-Cola
Crisis Management Campaign
HIGHLY COMMENDED: NSW DPI North Coast Shark Net Trial; NSW DPI Performance and Engagement
WINNER: Addressing Privacy Breach: the taking and sharing of intimate images without consent; Sefiani
Digital and Social Campaign
HIGHLY COMMENDED: X-Men: Apocalypse Home Release; History Will Be Kind
WINNER: Radiance of the Seas Digital Campaign; LBPR
Experiential Campaign
HIGHLY COMMENDED: Golden Gaytime Crumb Shed; Mango Communications
HIGHLY COMMENDED: Synergy Schools Solar Challenge; JLCA
WINNER: Australia’s first poo-powered car; Queensland Urban Utilities
Government Sponsored Campaign
HIGHLY COMMENDED: Stop it at the Start – National campaign to reduce violence against women and their children; Department of Social Services
HIGHLY COMMENDED: BOM Weather App; Bureau of Meteorology
WINNER: Horizon Communication Group – Hey Tosser! Campaign; Horizon Communication Group
Health Campaign
HIGHLY COMMENDED: Gallipoli Medical Research Foundation (GMRF) PTSD Campaign; P4 Group
HIGHLY COMMENDED: Do You See What I See? eye health initiative; Bayer Australia and SenateSHJ
WINNER: The Riderless Bike; Red Agency, Havas and Finch
Integrated Marketing and Communication Campaign
HIGHLY COMMENDED: Vote to protect the Great Barrier Reef; QUT and Great Barrier Reef Foundation
HIGHLY COMMENDED: 2016/17 Yellow Pages and White Pages Covers Program Launch; Haystac
HIGHLY COMMENDED: Nowhere to go – protecting Queensland koalas from excessive tree-clearing (Integrated Campaign); WWF-Australia
WINNER: Shutdowns: Two major Perth rail disruptions; Transperth and Public Transport Authority
WINNER: Million Dollar Fish S2 – Better Luck in The NT; Kite Communications
Internal or Change Management Communications Campaign
HIGHLY COMMENDED: Westpac 200 Years; Westpac Corporate Communications
HIGHLY COMMENDED: Australia’s first government department on Workplace by Facebook; DPI Performance & Engagement
WINNER: OneShop; Coles Supermarkets
Issues Management Campaign
WINNER: Addressing Privacy Breach: the taking and sharing of intimate images without consent; Sefiani
Major Campaign
HIGHLY COMMENDED: nbn™ Sky Muster™ II; nbn and One Green Bean
HIGHLY COMMENDED: Synergy Schools Solar Challenge; JLCA
HIGHLY COMMENDED: Two Queensland greats bringing mutual strength and trust to banking; Phillips Group
WINNER: Brisbane Festival 2016; P4 Group
Pro Bono Campaign
HIGHLY COMMENDED: ANZGOG’s Save the Box; IMPACT Communications
WINNER: Addressing Privacy Breach: the taking and sharing of intimate images without consent; Sefiani
Small Budget Campaign
HIGHLY COMMENDED: ME Bank – Super Smashaday; Keep Left
HIGHLY COMMENDED: Camp Quality: Crackers for a Cause; Camp Quality and Red Agency
WINNER: Australian macadamias announces ‘Little Mac’ to the world; Red Agency
Thought Leadership Campaign
HIGHLY COMMENDED: Meet Graham; Transport Accident Commission
WINNER: Map and Page: Westpac’s Businesses of Tomorrow Campaign; Map and Page/ Westpac
INDIVIDUAL AWARDS
Future Leaders
HIGHLY COMMENDED: Cassie Dellit, Red Agency
HIGHLY COMMENDED: Shane Allison, Sefiani
WINNER: Ayla Fitzgibbon, Red Agency
Public Relations Educator of the Year
WINNER: Robert Gill, Swinburne University of Technology
Student of the Year
HIGHLY COMMENDED: Norma Morgan-Shelley, Queensland University of Technology
HIGHLY COMMENDED: Matthew Jensen, Queensland University of Technology
WINNER: Holly Lister, Queensland University of Technology
TEAM/ORGANISATION AWARDS
Corporate In-House PR Team of the Year
HIGHLY COMMENDED: Energy Queensland Cyclone Debbie Communications Response
WINNER: The Finder.com.au PR team
Government In-House PR Team of the Year
WINNER: Public Transport Authority Corporate Communications
Not-for-Profit In-House PR Team of the Year
HIGHLY COMMENDED: Cancer Council Victoria
Small Consultancy of the Year
HIGHLY COMMENDED: Hunter Communications
WINNER: VIVA! Communications
WINNER: Elevate Communication
Medium Consultancy of the Year
HIGHLY COMMENDED: Think HQ
HIGHLY COMMENDED: Sefiani Communications Group
WINNER: Sauce Communications
WINNER: FULLER Brand + Communication
Large Consultancy of the Year
HIGHLY COMMENDED: Herd MSL
HIGHLY COMMENDED: Weber Shandwick Australia
WINNER: Red Agency
PRE-EMINENT AWARDS
The President’s Award
WINNER: Annabelle Warren
Excellence in Measurement and Evaluation
WINNER: Brisbane Festival 2016; P4 Group
National Campaign of the Year
WINNER: Addressing Privacy Breach: the taking and sharing of intimate images without consent; Sefiani
