Presto Appoints Match Media As Media Agency

Presto Appoints Match Media As Media Agency
SHARE
THIS



Match Media is set for a happy Monday with the announcement the agency’s nabbed the media account for subscription video on demand (SVOD) service Presto.

Match Media will work alongside Presto’s creative agency Whybin\TBWA Sydney, with a consolidated media task to complete this month.

The account is one of Match Media’s biggest clients, said John Preston, CEO of Match Media (pictured above).

“The category is challenging, highly competitive and continually evolving,” he said. “Bringing all the media services under one roof gives Presto the ability to move swiftly to deliver Presto its rightful share of the streaming category.”

Presto has had an eventful past year as it attempts to compete with the other SVOD services in the marketplace – such as Netflix, Stan and the newly announced reality TV service Hayu.

Earlier in 2015 Presto announced it was teaming up with struggling SVOD service Quickflix, however that deal was terminated only a few months after as Quickflix looked to partner with an unnamed Chinese company overseas.

Nevertheless, Presto marketing director Sally Kiernan said the company has seen huge growth in its first year – indeed the company said viewers during the peak commuting times had increased some 130 per cent.

“Presto’s first year has seen huge growth and success, with thanks to the incredible support throughout this critical launch phase from our shareholder’s in-house media team and supporting media agency, Mindshare,” said Kiernan.

“We are thrilled to welcome Match Media as our dedicated media partner as we enter our second year, and look forward to working closely together.”

Please login with linkedin to comment

Advertising Standards Bureau AMAA Merrill Lynch Old El Paso Uber

Latest News

Optus Offers Victorians Free Access To Optus Sport
  • Media

Optus Offers Victorians Free Access To Optus Sport

Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash
  • Campaigns

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash

Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering
  • Media

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering

Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access
  • Media

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access

ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe
  • Media

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe

As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]

Emotive Partners With YouTube And The United Nations
  • Media

Emotive Partners With YouTube And The United Nations

Creative agency, Emotive, and Good Oil Films, is partnering with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development.