Content asset manager Preferred Media and advertising technology provider Adstream have announced a new workflow arrangement.

The new workflow – which is a simple, one-time set-up – enables broadcast masters to be sent to Adstream for QA and delivery to Preferred Media.

The workflow allows Adstream users to unite masters, rushes and elements into a single campaign archive.

Users can simply contact Adstream to enable the Preferred Media option on their account, and all of their future jobs will be sent to Preferred Media by default.