Prada’s 2021 Spring campaign has been mocked online for looking like a shonky internet meme.
Created by new co-creative Raf Simons, the campaign was launched in September 2020, but has only just been picked up social media users.
The interesting campaign features Prada’s new range, alongside mock-philosophical questions, which can be answered by consumers on Prada’s website.
Some of the questions include: “Does ‘cloud’ make you think of data or sky?”
“Is nature out there or in here?”
“Is creativity a gift or a skill?”
“Do you speak more freely online?”
“Should we slow down or speed up?”
The campaign has spawned its own hilarious memes. Take a look at some of them below.
https://twitter.com/haleymlotek/status/1346485244019544067?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1346485244019544067%7Ctwgr%5E%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fjunkee.com%2Fprada-ad-meme-raf-simons%2F284033
me, copy editing data stories pic.twitter.com/NrTomU1LcW
— The CW (cwolper on bsky) (@CaitlinWolper) January 5, 2021
https://twitter.com/LeavittAlone/status/1346486837611802630?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1346486837611802630%7Ctwgr%5E%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.papermag.com%2Fnew-prada-campaign-raf-simons-2649750953.html%3Frebelltitem%3D13rebelltitem13%3Frebelltitem%3D13
You can submit a response to the questions, with the best being collated into a book of the collection. If you so wish, you can answer them here.
