PPR has appointed Snezna Kerekovic to the newly created role of Business Director, in a direct response to the agency’s continued business growth and expansion.

Kerekovic brings close to 30 years’ experience as a communications and marketing professional to this new, dedicated senior level role, with responsibilities for managing the Sydney team and playing a key strategic role in the agency’s growing client base and pipeline.

Snezna will work closely with PPR CEO, Michael Pooley, and the leadership team, adding value to national clients, including Woolworths, Subway, Petbarn and Emirates, as well as supporting new business opportunities in each of the offices in Melbourne, Brisbane, Perth, Adelaide and Auckland.

Kerekovic’s career has spanned journalism, PR, brand development and marketing.

She spent the first ten years of her career in publishing in the pharma sector and then transitioned into PR running her own successful boutique PR agency for over a decade.

She has also developed and launched her own global beauty brand, and has most recently held a leadership position as director at Edelman.

Kerekovic said, “I am excited to join such a dynamic team working across such a rich and diverse client portfolio. Joining the agency at a time of such great momentum is an incredible opportunity.

“PPR’s unique offering of its ANZ footprint coupled with its in-depth understanding of local communities, be they geographical or interest-based, puts it in a truly unique position to create insights-based innovative campaigns for its clients.”

PPR CEO Michael Pooley added, “I am delighted to welcome Snezna to the PPR and WPP AUNZ family.

“Her appointment signifies our commitment to continuing to develop and grow our business and drive our clients’ community-led communications campaigns.

“She will play an integral role in leading our NSW team and clients, as well as work with our national network on business development.