Pokémon Go Inspiring The future Of Warfare: The Pentagon

Pokémon Go Inspiring The future Of Warfare: The Pentagon

Secret government war agency turns to Avatar, Pokémon Go, Divergent and Iron Man to “exert dominance” in the world. B&T wishes we were making this up, but sadly – and somewhat unusually – we’re not.

Gaming, movies and media are being integrated into the how war will be conducted in imminent years.

In what was easily the scariest session of South by Southwest (SXSW) so far, the founding director of The Pentagon’s Strategic Capabilities Office (SCO), Will Roper, discussed warfare strategies and the cross-over with technology.

Will Roper

Pictured: Will Roper

The talk opened with Roper describing his role as “the best job in the world” as he helps the US government prepare for – wait for it – “tomorrow’s war”. There was an audible collective gulp at that moment.

If that wasn’t enough to make your tummy turn, Roper went on to say he believes functions within games like Pokémon Go, Halo and Call of Duty will become staples of modern warfare within the US military.

“Until now, games mimic warfare. But warfare will mimic games” he said.

Roper sees gaming as hugely influential given the developer’s ability to create simple interfaces that provide solutions to complex problems and deploy useful information without the need for expert training.

“The interface is the key… the simplicity”, he said.

Pokémon Go will allow us to learn. Add a roadblock, drop a marker, add a good snipper location.”

Roper also sees “group play”, where people connect and share information from entirely remote locations to update mission critical information, as an area of development for weapons and software within his department.

In itself, SCO appears like a something from a series of 24. The department became public 12 months ago, although it has existed since 2012 and Roper described it by saying “We used to be men in black, now we’re men in grey”.

Its remit is, among other things, to look at how robots, artificial intelligence and new weapons will shape the future of warfare, while working with the US Defence Department.

Data is the next battleground as Roper remains steadfast that the Pentagon must pivot to see data as the most important element of modern warfare.

He cited Google and Facebook as cherishing their data as their most prized commodity due to the AI learnings, which come from mapping mass quantities of data.

“The Pentagon is device-centric – planes, tanks, warships. I wish the department was data centric,” Roper said.

He explained that the inherent risk is if a war were to be fought against an enemy that has data, then its army will have learnt from the data of day one of the war and will be a better, more informed and smarter army come day two.

Meanwhile, some scenes from the Divergent series of movies have already come to fruition with what Roper described as “the benefit of expendability”, where the fighter will have mini-drones that fly ahead and feedback information – a system called Avatar.

Divergent drone

And if all that’s not enough, then Tony Stark also gets a guernsey, with Roper saying “Eventually we will have systems like the Iron Man suit”. However, he noted that this won’t be for some time, as a new energy source is needed to power something that heavy.

Iron Man

So, in summary, the world just got a whole lot scarier, and it’s all Pikachu’s fault.

 




Latest News

The New Age Of Advertising: Persuasion & Craftmanship Rise In The Wake Of The Death Of The Cookie
  • Opinion

The New Age Of Advertising: Persuasion & Craftmanship Rise In The Wake Of The Death Of The Cookie

In this Op-Ed, Dave Jensen, co-founder and partner at Connecting Plots, unpacks why it’s time to reignite the flames of persuasion and craftsmanship in advertising for longevity rather than the quick fix. On a bleak, chilly and rain-soaked morning in late 2024, a funeral service is being held in a cemetery somewhere on the outskirts […]

Opinion

by Aimee Edwards

Aimee Edwards
Vevo Partners With PubMatic To Expand Programmatic Buying Across Its Global CTV Network
  • Technology

Vevo Partners With PubMatic To Expand Programmatic Buying Across Its Global CTV Network

PubMatic has announced its partnership with Vevo, the world’s leading music video network. The collaboration will allow for an accelerated phase of programmatic CTV growth for Vevo, allowing advertisers to drive scaled reach across its premium library. Vevo’s global network spans more than 800,000 videos, boasting a total monthly average of 25 billion views. Partnering […]

Ash Barty Fronts New AIA Campaign From Bullfrog
  • Campaigns

Ash Barty Fronts New AIA Campaign From Bullfrog

AIA Australia has unveiled its new brand campaign, encouraging Australians to go ‘all in on something’ in an extension of its successful ‘All or Something’ brand platform. The new campaign comes as AIA Australia this year celebrates the 10-year anniversary of its science backed health and wellbeing program, AIA Vitality. The campaign sees AIA continue […]

Heckler Appoints New Creative Director Piotr Stopniak
  • Advertising

Heckler Appoints New Creative Director Piotr Stopniak

Heckler has announced the appointment of award-winning creative director Piotr Stopniak. With a celebrated career in motion graphics and design, Stopniak has enjoyed success in his field, first establishing studio Toby & Pete with friend Toby Pike back in 2009. Starting with typography design and moving into interactive and installation work led Stopniak into show […]

Former SCA Exec Bolsters Elevate Communications Media Power
  • Marketing

Former SCA Exec Bolsters Elevate Communications Media Power

Established industry leader in the Australian marketing and communications space, Elevate Communication has added experienced news executive Tash Jobson (lead image) to its already impressive team of practitioners. Jobson joins Elevate as a media specialist after more than two decades as a journalist and editorial leader, most recently as head of news operations at Southern […]

“We Don’t Tend To Be A Brand That Conjures Up A Lot Of Emotion And Passion For People” – CommBank CMO Jo Boundy On Humanising Finance
  • B&T Exclusive
  • Marketing

“We Don’t Tend To Be A Brand That Conjures Up A Lot Of Emotion And Passion For People” – CommBank CMO Jo Boundy On Humanising Finance

There are brands that make you feel all soft and gooey inside (usually Pizza-related) and then there’s personal finance. With the cost of living crisis starting to bite and more consumers focusing on budgeting and cutting spending, personal finance might not be an area that fills everyone with glee. This is something CommBank’s CMO Jo […]

Apple: Child Safety Standards Would Jeopardise User Privacy & Turn Companies Into “Arms Of The State”
  • Technology

Apple: Child Safety Standards Would Jeopardise User Privacy & Turn Companies Into “Arms Of The State”

Apple has warned that the eSafety Commissioner’s proposed standards to tackle online child abuse would threaten user privacy and turn private companies into “arms of the state” by forcing them to comb through private user communications. The tech giant said that child exploitation is “abhorrent” but that it had serious concerns over the proposed new […]

PHD Kick Starts The Year Winning The AFL Media Account
  • Marketing

PHD Kick Starts The Year Winning The AFL Media Account

PHD Australia has announced that it has renewed its relationship with the Australian Football League (AFL) to manage their media account. PHD will be responsible for the media planning and buying across the AFL account, which includes the AFLW competition, Game Development programs and Marvel Stadium. The account will be run out of Melbourne and […]

Kargo Powers Cross-Channel Performance For APAC Advertisers With CORE
  • Advertising

Kargo Powers Cross-Channel Performance For APAC Advertisers With CORE

Kargo, a leading provider of full-funnel advertising solutions across mobile, desktop, and TV screens, is excited to announce the launch of CORE (Create Once, Run Everywhere) in APAC. CORE is built on creative science and empowers advertisers to easily use their creative assets across screens for seamless campaign performance at scale. A combination of creativity […]

Nunn Media Wins Global Independent Agency Of The Year At Local Planet 2024 Global Conference
  • Marketing

Nunn Media Wins Global Independent Agency Of The Year At Local Planet 2024 Global Conference

Australia’s largest independent media agency, Nunn Media, has taken out two major awards at Local Planet’s 2024 Global Conference, including the evening’s top honour of Global Independent Agency of the Year. Rising above more than 75 independent media agencies from 125 markets around the world, Nunn Media was recognised as Global Independent Agency of the […]

Gravity Media & Supercars Media Drive 400 Hours Of All-Screens Coverage Of This Year’s Repco Supercars Championship
  • Media

Gravity Media & Supercars Media Drive 400 Hours Of All-Screens Coverage Of This Year’s Repco Supercars Championship

Supercars Media and Gravity Media, a world-leading global provider of complex live creative production and media services, today confirmed the broadcast and technology partnership to deliver coverage of this year’s Repco Supercars Championship across Australia and multiple international territories. This year, Gravity Media Australia and Supercars Media will travel more than 40,000 kilometres to deliver […]

“There Are So Many Things I Wish I Could Ask Him”: Robert Irwin Opens Up About Losing His Dad As He Fronts The March Edition Of The Australian Women’s Weekly
  • Media

“There Are So Many Things I Wish I Could Ask Him”: Robert Irwin Opens Up About Losing His Dad As He Fronts The March Edition Of The Australian Women’s Weekly

Are Media, Australia’s leading omnichannel content company for women, today published the March edition of The Australian Women’s Weekly – with Robert Irwin on the cover. The Wildlife Warrior and I’m A Celebrity… Get Me Out Of Here! host is only the third solo man in modern times to grace the magazine’s cover (the others […]

DDB Sydney Nabs Monkeys Creatives Emmalie Narathipakorn & Seamus McAlary
  • Advertising

DDB Sydney Nabs Monkeys Creatives Emmalie Narathipakorn & Seamus McAlary

DDB executive creative director Matt Chandler has announced the appointment of creative team Emmalie Narathipakorn and Seamus McAlary from The Monkeys, building on the success of its existing creative team. Lead Image: L-R – Emmalie Narathipakorn and Seamus McAlary Narathipakorn, who was an art director at The Monkeys, joins DDB as senior art director, while […]

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team
  • Marketing

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team

Thrive PR Melbourne has kicked off the year with new appointments, promotions and a new leadership team, marking the delivery of a transformation strategy that’s seen the agency diversify and strengthen its corporate, consumer and integrated digital service offering in Victoria. Lead image:  (L-R) – Sophie Maguire, Melanie Campbell, Nathan McGregor, Zoe Raknes, Erika Rutledge, […]