P&N Looks To Separate Itself From Big Bank Dodginess In New Campaign By 303 MullenLowe
Creative agency 303 MullenLowe has launched a new campaign for WA’s only local customer-owned bank, P&N Bank.
The campaign marks the next phase of the brand’s ‘Power of &’ platform, setting out to further demonstrate how P&N Bank’s customer-owned model and collective philosophy benefits its customers day in, day out.
Across video and out-of-home, the campaign uses a simple visual metaphor to communicate how P&N Bank’s membership works together for the benefit of each individual.
John Linton, planning director at 303 MullenLowe, said: “The Royal Commission has placed a spotlight on the ethics and integrity of the big banks.
“It’s an incredibly important time for people to know that there are legitimate alternatives like P&N out there who are set up to represent and benefit their customers, rather than shareholders.”
An out-of-home element of P&N Bank’s new campaign
Kelly Fryer, manager of brand and marketing at P&N Bank, said: “We set 303 MullenLowe a challenging brief to not only extend our ‘stronger together’ brand territory, but to also articulate a number of rational reasons to bank with P&N across a range of executions.
“We think they did a fantastic job in creating everything we set out to achieve. We absolutely love the visual of a group of people coming together to lift and support an individual, which is exactly what P&N’s customer-owned model represents.”
CREDITS
Client: P&N Bank
General manager of member experience: Anna Pearce
Manager of brand and marketing: Kelly Fryer
Brand and campaign manager: Priscilla Pedersen
Digital media and campaign manager: Alan Bayliss
Creative agency: 303 MullenLowe
Executive creative director: Richard Berney
Art director: Bianca Galan-Dwyer
Producer: Rozanne Fretz
Strategists: Derry Simpson and John Linton
Senior account director: Krista Song
Business manager: Eloise Cribb
Production company: Beautiful Pictures
Director: Emma Tomelty
Producer: Kate Downie
Director of production: Patrick O’Sullivan
Photographer: Luke Carter-Wilton
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