Pizza Hut Enables Customers To Order Pizza Using Shoes

Pizza Hut Enables Customers To Order Pizza Using Shoes
SHARE
THIS



Pizza Hut has taken ordering a slice to the next level in the US, releasing a set of limited-edition shoes that allow those who wear them to get pizza delivered to their exact location.

The high-top basketball shoes, affectionately named ‘Pie Tops’, have a special button on the tongue which, when pressed, connects to an app that orders pizza using geo-location tracking, according to AdWeek.

The shoes have been released to coincide with March Madness – the premier US college basketball tournament hosted by the NCAA.

Pizza Hut has released a 30-second TVC to promote the new whiz-bang shoes, which features former NBA star Grant Hill.

The idea for the Pie Tops was developed by ad agency Droga5, and were handmade by custom sneaker specialist Dominic Chambrone – also know as The Shoe Surgeon.

AdWeek reported that the exclusive kicks will be given to “influencers and people in the media”, but Pizza Hut fans may also have a chance to win a few pairs too.

Please login with linkedin to comment

Advertising Standards Bureau graffiti Grant Hill Pie Tops streaming services The Shoe Surgeon

Latest News

Donald Trump Is Apparently Attempting To Trademark ‘Truthing’, ‘Follow The Truth’ and ‘Retruth’
  • Media
  • Technology

Donald Trump Is Apparently Attempting To Trademark ‘Truthing’, ‘Follow The Truth’ and ‘Retruth’

Former US President Donald Trump has attempted to trademark a number of words for his new media platform, ‘Truth Social’. The phrases include ‘truthing’ and ‘retruther’ as well as the site’s tagline ‘follow the truth’. According to UK publisher The Independent, the trademark applications were filed to the U.S. Patent and Trademark Office by Holly Collins, a […]

by B&T Magazine

B&T Magazine
Google Launches Campaign Supporting Aussie Small Businesses, Via Emotive
  • Campaigns

Google Launches Campaign Supporting Aussie Small Businesses, Via Emotive

In the last year, Google has helped 1.3 million Aussie small businesses to connect with customers, digitize and grow. But Google’s impact doesn’t stop with those 1.3 million Australian businesses, it starts with them. When Google helps small businesses grow, their people grow too.

SCA Chief Marketing Officer Nikki Clarkson Named On 2021 CMO50
  • Media

SCA Chief Marketing Officer Nikki Clarkson Named On 2021 CMO50

SCA chief marketing officer Nikki Clarkson has been recognised as one of the top 50 marketers in Australia on the prestigious 2021 CMO50 list for the second consecutive year. Clarkson is also the only media industry executive to be recognised as one of the nation’s best marketers. Now in its seventh year, CMO50 recognises Australia’s […]

Kids Online Safety Site TotallyAwesome Appoints Alfie Leitao As CTO
  • Technology

Kids Online Safety Site TotallyAwesome Appoints Alfie Leitao As CTO

Alfred (Alfie) Leitao has been appointed chief technology officer of TotallyAwesome, a leading digital-engagement company helping brands safely interact with kids, teens and their parents on the internet. Leitao will join the business’ senior leadership team and will be based in Sydney. “Our engagement with brands wanting to appropriately connect with kids and teens is […]

The Zoo Republic &  Sanitarium Change The Game With Their Latest Weet-Bix Prize-Bowl AR Promotion
  • Advertising
  • Marketing

The Zoo Republic & Sanitarium Change The Game With Their Latest Weet-Bix Prize-Bowl AR Promotion

Sanitarium Australia and The Zoo Republic have teamed up to develop and launch a new and exciting cricket promotion, to be found on Weet-Bix packs across the nation. Building on Weet-Bix’s affiliation with cricket superstars Ellyse Perry and Marnus Labuschagne, the promotion features AR technology to bring the cricket pitch to the breakfast table.