Pizza Hut Enables Customers To Order Pizza Using Shoes

Pizza Hut Enables Customers To Order Pizza Using Shoes

Pizza Hut has taken ordering a slice to the next level in the US, releasing a set of limited-edition shoes that allow those who wear them to get pizza delivered to their exact location.

The high-top basketball shoes, affectionately named ‘Pie Tops’, have a special button on the tongue which, when pressed, connects to an app that orders pizza using geo-location tracking, according to AdWeek.

The shoes have been released to coincide with March Madness – the premier US college basketball tournament hosted by the NCAA.

Pizza Hut has released a 30-second TVC to promote the new whiz-bang shoes, which features former NBA star Grant Hill.

The idea for the Pie Tops was developed by ad agency Droga5, and were handmade by custom sneaker specialist Dominic Chambrone – also know as The Shoe Surgeon.

AdWeek reported that the exclusive kicks will be given to “influencers and people in the media”, but Pizza Hut fans may also have a chance to win a few pairs too.




Latest News

Livewire & Wildfire Sign Exclusive Global Partnership
  • Media

Livewire & Wildfire Sign Exclusive Global Partnership

Livewire, the global gaming marketing and gametech company, has signed an exclusive deal with Discord marketing specialist Wildfire to sell its inventory on the community-driven communications platform. The partnership with Wildfire, signed in early February, enables Livewire to reach Discord’s communities of superfans and target gamers where they choose to meet and engage. The deal […]

TEAM LEWIS Sets New Record For Community Campaigns Supported In A Year
  • Marketing

TEAM LEWIS Sets New Record For Community Campaigns Supported In A Year

TEAM LEWIS has achieved a new milestone in philanthropic funding. It has now supported over 1,500 community causes around the world. In the past three years, the initiative has channelled millions of pounds in cash, donated time and resources. Every year, the unique scheme incentivises colleagues to donate £1,000 of company cash to a community […]

Thinkerbell Asks Travis Kelce If He Feels Like A Tooheys Or Two
  • Campaigns

Thinkerbell Asks Travis Kelce If He Feels Like A Tooheys Or Two

NFL legend Travis Kelce has touched down in Sydney and has been welcomed to the team at Tooheys with a cheeky message via Thinkerbell. The NFL player made global headlines this month as part of the Kansas City Chiefs’ victory at the Super Bowl in Las Vegas. Many Aussies’ social feeds have since filled up […]

Image lead story Domain CMO Rebecca Darley: Tealium’s CDP Allowed Us To Personalise At Scale
  • Partner Content
  • Technology

Domain CMO Rebecca Darley: Tealium’s CDP Allowed Us To Personalise At Scale

Domain’s chief marketing officer (CMO), Rebecca Darley, said that without Tealium’s customer data platform (CDP), her business would not have been able to achieve the personalised marketing success that has made it one of the leaders in data-driven marketing in Australia. Speaking at an exclusive breakfast event hosted by B&T at Sydney’s swish harbourside restaurant, […]

Partner Content

by B&T Magazine

B&T Magazine
Slew Of New Hires & Promotions At DDB
  • Advertising

Slew Of New Hires & Promotions At DDB

DDB Group Melbourne has today announced exciting changes to its creative team with the promotion of Becky Morriss to creative director and new hire Sarah Tonner as creative services & traffic manager. Lead Image: Becky Morriss & Sarah Tonner Recently celebrating her 11 years with DDB, Becky began her career as a designer, evolving into […]

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere
  • Campaigns

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere

Man of Many in partnership with NBC Universal, stages an atmosphere of elegance for Sydney premiere of ‘Argylle’ film. Independent lifestyle publication digital publication, Man of Many, has shown its innovative approach to event management in the premiere of ‘Argylle’ at Hoyts Cinema in Sydney’s entertainment quatre. Over 400 guests were included in the films […]

Kargo Powers Cross-Channel Performance For APAC Advertisers With CORE
  • Advertising

Kargo Powers Cross-Channel Performance For APAC Advertisers With CORE

Kargo, a leading provider of full-funnel advertising solutions across mobile, desktop, and TV screens, is excited to announce the launch of CORE (Create Once, Run Everywhere) in APAC. CORE is built on creative science and empowers advertisers to easily use their creative assets across screens for seamless campaign performance at scale. A combination of creativity […]