To celebrate 25 years of Pizza Hut’s Stuffed Crust, The Wired Agency has launched a new brand social campaign that highlights the extravagant nature of the delicious cheese filled product.
The concept and OOH – developed by The Zoo Republic – features the line ‘but have you tried Stuffed Crust?’, with the tongue-in-cheek social campaign pitting the mighty Stuffed Crust against some of the most skilful trick-shot clips trending on Instagram Reels and TikTok right now.
Working with prominent content creators such as the_fidtness_wizzard to bring Pizza Hut’s campaign to life, The Wired Agency was responsible for the entire social media and content elements.
Chief Marketing Officer for Pizza Hut Australia, Chet Patel comments on the campaign.
“The brief was simple. Stuffed Crust makes good, well ‘gooder!’ As our brand modernises and becomes even more relevant, we wanted to play on this in society and culture. This, alongside the classic Aussie humour where taking the mickey out of each other in good humour is actually a sign of mateship.”
Managing Director at The Wired Agency, Angela Hampton comments, “Pizza Hut is the original home of the Stuffed Crust. When we got this brief, we knew that we could have fun with it on it’s 25th birthday, taking it into modern content culture and to a new audience.”
Account Lead at The Zoo Republic, Lucy Tucker comments, “We bought this to life by looking at relatable, cultural scenarios which are great to begin with, and then showing how adding Stuffed Crust can make them even better. A playful way to show you can go one better with Pizza Hut’s Stuffed Crust!”
The simplicity of the idea means we’ll be seeing it leveraging real-time news and current events across Australia and the world, over the coming months.
Campaign Concept and OOH: The Zoo Republic
Digital, Social and Content: The Wired Agency
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