Pixellot, a streamer of global youth and community sport, has extended its commitment to supporting the growth of community sport across Australia. The company will introduce a new AI-driven revenue-share model alongside the appointment of a new chief commercial officer for Australia and New Zealand.
A highly respected sports executive with more than a decade shaping the growth of Australian basketball, Dean Anglin will officially join Pixellot on January 5, 2026. Well-known for his leadership and role in driving the national expansion of NBL1, he brings extensive industry relationships and a proven track record in building scalable, strategic programs.
The announcement follows Pixellot’s five-year extension of its partnership with PlayOn Sports—the premier fan-engagement platform for high school sport in the United States, operating GoFan, MaxPreps and the NFHS Network.
Pixellot’s AI-as-a-Service (AIaaS) model—already proven across 16,000 systems in 9,000 US schools streaming more than half a million events each year—is now being tailored to the needs of Australian grassroots associations, clubs, and schools. Early adopters include Hockey Australia, Netball New Zealand, and local basketball organisations such as Southern Districts Spartans (QLD), who are already experiencing strong engagement with Pixellot’s technology.
Powered by Pixellot’s Agentic AI, the system automates production, personalises content, and drives monetisation through per-player charging models that are well-aligned with the Australian market.
“AIaaS represents a new way for technology partners to collaborate,” said Doron Gerstel, CEO of Pixellot. “By expanding into Australia, we’re helping sporting organisations scale efficiently, engage audiences, and grow shared revenue.”
“I’m excited to bring Pixellot’s proven technology to Australian sporting communities,” said Anglin, on his appointment. “Every club, every school, and every association deserves the chance to share their athletes’ moments with families and fans. Our AIaaS model makes that possible while creating genuine revenue opportunities that help these organisations thrive.”
