Pinterest Launches Australian ‘Today Tab’, ‘Pinterest Shop’ Ahead Of NAIDOC Week

Pinterest Launches Australian ‘Today Tab’, ‘Pinterest Shop’ Ahead Of NAIDOC Week
B&T Magazine
Edited by B&T Magazine

In recognition of NAIDOC week 2020, Pinterest is making it easier for Pinners to discover Aboriginal and Torres Strait Islander content.

During NAIDOC Week 2020, which kicks off on Sunday, Pinterest’s ‘Today’ tab (accessible via the Pinterest app) will feature inspirational content from Aboriginal and Torres Strait Islander creators, businesses, and artists.

Additionally, Pinterest is launching the Pinterest Shop in Australia and spotlighting Indigenous-owned businesses to help users support businesses from these communities, a move increasingly important during 2020, Pinterest said.

“The post-pandemic period will prove crucial to achieving successful outcomes for both the Indigenous business sector and the broader Indigenous community,” it said.

“NAIDOC Week is an opportunity to celebrate Aboriginal and Torres Strait Islander peoples culture and remind Aussies to support and shop from Indigenous businesses.”

Pinterest, in partnership with Arnhem, Northern and Kimberley Artists (ANKA), is also launching Northern Indigenous Renaissance, a virtual exhibition curated onto Pinterest boards on the ANKA profile with artworks and images from art centres across northern Australia, including Babbarra Designs, Durrmu Arts, and Ngukurr Arts.

All art centres featured are supported by ANKA, a peak support and advocacy body for Aboriginal artists and Aboriginal owned community art centres.

“It’s unique that Pinterest is connecting some of the world’s most remote communities, with new, global audiences,” ANKA chief executive Christina Davidson said in a statement.

“The boards created for the online exhibition acknowledge the extraordinary renaissance of the longest living culture on earth and speaks to the heart of what the NAIDOC Week represents this year, Always Was, Always Will Be.

“We are proud to have partnered with Pinterest to bridge and connect these artists and communities with new audiences.”

According to Pinterest, the boards curated by ANKA were created to inspire and invite Pinners to learn more about contemporary Aboriginal art, culture and country, and the world’s oldest, continuous storytelling tradition.

Each of the ten boards that compose Northern Indigenous Renaissance is dedicated to an Aboriginal art centre and provides insight into culture, community and country.

It’s a place to learn more about different Indigenous expressions, including textile design, painting, sculpture, weaving, homeware and much more, Pinterest said.

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