Gold Coast PR firm Pineappple PR has announced it has merged with PR and brand experience agency The Red Republic.
The merger means a name change for Pineapple PR, which is now operating under the name The Pineapple Republic. However, its office will remain on the Gold Coast.
The Red Republic CEO Fleur Madden said the agency, which is owned by McCann Worldgroup and has offices in Sydney and Brisbane, had the Goldy on its radar for some time.
“While Brisbane is our head office and we are only up the road, the Gold Coast has [its] own economy and likes to use local businesses and suppliers,” she said.
“While we easily could have placed a new team on the [Gold] Coast, we wanted established operators who weren’t stale and traditional, but had their finger on the pulse with what was happening on the Gold Coast. The Pineapple PR team had that, and more.”
Madden said Pineapple PR first came up on her radar eight months ago due to its entertaining interactions on social media.
“When I came across Pineapple PR on Instagram, I loved the vibe of the team. Their approach was fresh, fun and bold, and they are exactly what the Gold Coast PR market needed,” she said.
“They also reminded me of who we were when we first launched some 14 years ago.”
Pineapple PR director Kat Orchard (pictured above on the left) said the merger offered her and business partner Brooke Whitney (pictured above on the right) the opportunity to take their business to the next level on the Gold Coast, while being part of a much larger group that they have long admired.
“We always thought of The Red Republic as a grown-up version of Pineapple PR, and culturally, it’s a fantastic fit,” Orchard said.
“They are very encouraging of our entrepreneurial mindset, and for us it means that we can explore some of our bigger ideas with the support and resources of a national agency.
“Going from a small team to now being able to tap into this incredible team of publicists, digital experts and creatives, as well as being part of the McCann Worldgroup family and sharing office space with the McCann Gold Coast team, means that we can fast-track the growth of the business.”
Whitney said it was a bit of a ‘pinch yourself’ moment when she and Orchard were approached by The Red Republic to merge.
“I feel proud that we achieved what we were able to in just a couple of years and am beyond excited to see what goals we will kick in the near future,” she said.
“I’m most looking forward to being a part of a team that encourages innovation and pushes boundaries. The future is bright and full of pineapples.”
As part of Lions Live in June, Lions Live challenged under 30s with a brief in partnership with the World Food Programme. It was free to enter, and nearly 1,000 young adlanders entered. It was such a success, Lions Live plan to run a second competition during Lions Live this week. This time the brief […]
Seven must be loving the press SAS Australia is getting at the moment, but not that it’s necessarily translated to viewers for the oddball reality show. Last night’s second SAS outing posted 795,000 eyeballs according to OzTAM metro numbers, making it slightly down on Monday’s debut that had 834,000. In better news for Seven, SAS […]
US retailer Walmart surprised many when it launched Walmart Plus last month, a premium subscription service that gives members access to unlimited delivery and special deals. The move puts Walmart directly against Amazon, which has enjoyed enormous success through its Amazon Prime initiative in recent years. And while the US retail subscription market might be […]
Nick Emery’s misdemeanour that led to his abrupt sacking can finally be revealed. The London-based Mindshare global CEO was given his marching orders last Thursday after an incident that WPP described as “inappropriate and offensive” and “a clear breach of the company’s code of conduct”. And it appears the UK’s venerable The Sun newspaper has […]
HT&E today announces Angela Ewers has been appointed to the newly created position of Chief People Officer. Ewers will commence her new role in November, based in Sydney, where she will lead both HT&E and ARN’s People & Culture function to support growth and ensure ARN is not just Australia’s number one radio and digital audio business, but also […]
New research has revealed a major cut-back in Christmas spending, with Australians planning to spend less on gifts, food, and social events this season. The research out of market research firm Toluna also reveals 23 per cent of Australians are worried about being able to afford the Christmas season altogether. Australians are feeling the pinch, […]
Festival for business and creativity, Pause Fest, has confirmed the event will run in 2021 – and will be its biggest to date. The 11th Pause Fest – named Changes – will migrate from its Melbourne home to the online world for the first time, running 1-12 March 2021. “Pause Fest has always been at […]
Nine director of news and current affairs Darren Wick has been charged with drink-driving after he was caught driving over four times the legal alcohol limit following a work function Friday evening. As first reported on the SMH, Wick’s blood alcohol reading was more than .2. The legal limit is 0.05. Following the incident, Wick sent […]
Shutterstock today announced the highly anticipated addition of Editorial Video, a new premium, full-service editorial video offering that is now available for license. Critical Past, Celebrity Footage and Viral Hog are just a few of the new partners who will distribute their engaging video content worldwide through Shutterstock’s Editorial Video. In addition, current partners’ epa […]
Today at Adobe MAX, Adobe unveiled significant innovation across its Creative Cloud applications and services. In addition to ground-breaking new features like Neural Filters in Photoshop, the company released major updates to its flagship applications including Lightroom, Premiere Pro and Illustrator. Adobe also underscored its commitment to accelerating the development of mobile and multi-surface apps, with […]
The role a marketer plays in the success or failure of a brand has never been disputed. However, modern marketers are now taking on their biggest role yet – tasked with not only driving exceptional customer experiences but also business growth. In fact, a new report surveying more than 1,000 marketers across APAC from Salesforce […]
DrinkWise and Communications Agency 89 Degrees East has launched a new campaign called You Got This – an initiative designed to support Year 12s as they head into their final exams. The campaign involves well-known Australians offering short video messages of support for Year 12 students, including superstar Cate Blanchett, Australian Test Cricket Captain Tim […]
Cat litter brand, Breeders Choice, produced by FibreCycle, has made a bold move to get pet owners caring more about cats’ waste with a series of animated videos featuring a new tagline and a full marketing program. The “Choose Better, Choose Ginger” campaign launched this week via a unique collaboration of independent Melbourne agencies led […]
To mark a twenty-one year milestone the iconic Victorian ice cream brand, Timboon Fine Ice Cream, has revealed a modernised new look for their take home tubs. Tim Marwood, third generation farmer and founder of Timboon Fine Ice Cream, explains why the anniversary provoked the upgrade. “There’s not too many small family rural based ice […]
Just over half (51 per cent) of professionals who have been working remotely do not yet feel safe and happy to return to their co-located workplace, according to a survey of more than 3,000 working professionals by recruiting experts Hays. Of these, Western Australians are the most confident, with 73 per cent of those who […]
Bendigo TAFE and Kangan Institute have launched their latest advertising campaign titled, Our Heroes, which is a celebration of the role their students play in the community. “Within a few short years, our students are building our houses, nursing our sick, fixing our cars, caring for our children and pets, designing our clothes – all […]