Pepsi has announced it is an official partner for the 2016 ARIA Awards, teaming up for the 30th Anniversary of the ARIA Awards.
The partnership includes an ARIA Awards first ARIA Pepsi Fan Zone located at the awards; a large scale activation, complete with seating for fans, a large format screen of the event and host, Sony Music artist Jai Waetford interviewing the artists from the activation.
Commenting on the partnership, senior director, Brad Van Dijk, said, “We are so excited to be partnering with the ARIA Awards this year, which celebrate all that is great and popular in the local Australian music scene.
“This partnership is very much aligned with Pepsi’s long standing association with popular music, and the ARIA Pepsi Fan Zone is going to generate loads of excitement around the memorable moments on the night.”
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