Cannes in Cairns, presented by Pinterest, is thrilled to announce that none other than Microsoft will be hosting an offsite networking lunch at Cairns’ stunning Salt House restaurant on Thursday the 3rd of February as part of the event’s packed agenda. As a silver partner to the event, Microsoft (who, we’re sure you’ll agree needs […]

Posted 14 hours Ago

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Creative design marketplace, DesignCrowd, has announced reaching the milestone of one million registered designers on its global platform. The Aussie crowdsourcing start-up currently has a 1,004,000-strong freelance designer network, which has grossed over $A62 million since the company’s 2008 launch. The network have completed over 26 million graphic, logo and web designs for both small […]

The Chiefs and Optus today announce a partnership extension that will see the brands continue to collaborate around gaming content in Australia for a further 12 months. The news follows a successful 12-month partnership, including members of The Chiefs featuring in Optus’ Gamer Plan launch supporting the development of Optus’ Streaming Booth. Much of the […]

Wunderman Thompson promotes Melanie Wiese to national strategy role. Has also joined staff Christmas party committee.

During the month of October, $A8.5 million was spent in digital travel advertising and digital impressions were up almost 40 per cent from September, according to the Nielsen Ad Intel report. The report found that the top advertisers amongst cruise lines from October in order are Emerald Cruises, Oceania Cruises, and Royal Caribbean. Amongst the […]

It's International Day of People with a Disability. Not that you shouldn't be kind the other 364 days a year.

Think a B&T journalist has an unhealthy addiction to Bachelorette articles? Confirm it & her need for counselling here.

You can now listen to Kyle & Jackie O 24-hours a day. You could also listen to a leaf blower, car alarm or yapping dog.

Without a hint of irony, the winners of the PR industry's awards arrived via this embargoed press release last night.

TikTok launches online transparency centre! Confirming transformation from kids plaything to proper marketing plaything.

This study isn't just a confirmation of Aussie agencies, rather it's a big 'try harder' for Turkmenistan & Mogadishu.

Posted 17 hours Ago

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Rebel proves she's got the Midas touch in this fun work for Fiji. Well, if you exclude Cats and Absolutely Fabulous.

Posted 17 hours Ago

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Sadly, this will be B&T's final TV wrap for 2021. But we promise even more gaffes, blunders and retractions in 2022.

Integral Ad Science (IAS) announced the expansion of its context control solution for advertisers and publishers globally to give customers more control over the context of digital ad placements. IAS CEO, Lisa Utzschneider (featured image), gave insight into the enhancement, saying: “We first launched context control to help our customers transform their targeting strategies, and […]

Typically, B&T won't have a bad word said about Nigella. However, we are reneging on that reader promise here.

Posted 18 hours Ago

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This adlander muses over brands ditching the rainbow flag. Or, has it merely been usurped by the fossil fuel flag?

Posted 18 hours Ago

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Study finds global ad business to be worth $US1 trillion by 2025. Not that'll stop Wil Anderson from shitcanning it.

PubMatic's Peter Barry boldly declares "left is best" in daring press photo following recent promotion.

The Hallway proves the addition of the word "performance" in anything takes the ordinary to the slightly less ordinary.

Andy Lee set to add some laughs to this year's Ashes. As if the behaviour of the players wasn't already funny enough.

A little nervous about cruising again post COVID? Nothing the all-you-can-drink drinks package won't fix.

Study finds adland's put the COVID travails behind it. Although you'd still be nervous at a nudist retreat or sauna.

Programmatic video advertising platform Unruly has introduced content level targeting that standardises attributes across genre and rating segments enabling scaled buying on premium video content. Today Unruly announced the introduction of its content level inventory that segments inventory based on publisher bidstream attributes that mirror linear TV buys, such as genre and rating. The solution […]

Golden Circle is bringing a splash of sunshine to the Australian Summer with the launch of an innovative, SmilePay vending machine. The machine was created by 72andSunny, and software development company, Enabled 2 GO Technologies. It uses existing smile recognition software to recognise an Aussie smile and in return release a complimentary ice-gold Golden Circle fruit drink […]

Proving B&T's commitment to irritating industry buzzwords, today we're bringing you this beauty - brand decarbonisation.

Posted 1 day Ago

Opinion

by B&T Magazine

Almost half (49 per cent) of Australia’s marketing, media, and communications employees feel their managers are showing little, if any, concern for their mental wellbeing, a new report has found. The report – conducted on behalf of the Australian College of Applied Professions in October 2021 – surveyed 1000 nationally represented workers and found some […]

Meta has partnered with creative agency, Now We Collide to showcase the strength and resilience of small businesses around Australia. The campaign “Good Ideas Deserve To Be Found,” features the stories of four Australian businesses including Singing Magpie (SA), BoardSox (VIC), D-STILL Drinkware (QLD) and Survival Emergency Solutions (NSW). Each story shows how the business […]

The Aitkens diet forced underground at iD Collective after agency nabs Goodman Fielder's comms.

The internet is invaluable but cyber security fears are keeping Australians offline. According to new research released today by the .au Domain Administration (auDA), almost 90 per cent of Australians say the Internet has a positive impact on their lives. Moreover, almost all small businesses (98 per cent) depend on the Internet as an invaluable […]