Pathmatics’ New Data Says The ‘Great Resignation’ Is Possibly A Myth In Australia

Pathmatics’ New Data Says The ‘Great Resignation’ Is Possibly A Myth In Australia
B&T Magazine
Edited by B&T Magazine



The so-called ‘Great Resignation’ which has been rife in the United States is nowhere to be found in Australia, according to new data released by Pathmatics.

The digital marketing intelligence platform studied Australia’s top job sites between 1st and 14th November, and found both digital ad spend, and potential employee impressions had significantly decreased.

On LinkedIn, both ad spend, and impressions had dropped 25 per cent, while the numbers for both areas on Indeed had decreased 85 per cent. Job siteSeek, however, saw an ad spend drop of 60 per cent, with an employee impressions increase of just four per cent.

In the study, Pathmatics focused particularly on Uber’s driver platform, Drive with Uber, to gauge how the site had fared during the past few weeks in which New South Wales and Victoria exited extensive lockdowns.

While there was a jump in Drive with Uber’s adspend in the first two weeks, the numbers soon fell, decreasing 74 per cent, while impressions dropped 65 per cent, figures which don’t seem to align with the pervasive “Great Resignation” narrative.

“There’s a lot of chatter about the so called Great Resignation in Australia and whilst we did see an initial spike in ad spend from job ad platforms post-lockdown, these seem to have dropped dramatically in recent weeks,” said Pathmatics regional director, Eugene du Plessis.

“In the case for Drive for Uber, as we’re coming out of lockdowns in VIC and NSW, more people want to get out and about and require rideshares to do just that. This goes hand in hand with needing more drivers.

“Peak lockdown, you couldn’t get an Uber in the Northern beaches for love nor money and when you did, it cost a small fortune. Now, Uber needs more drivers to cater for popular demand and it’s an attractive job for those wanting an extra side hustle.

“It’ll be interesting to see how the Earning with Uber campaign (which promotes the supposed flexible lifestyles of drivers) performs into the new year.”




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