The Hallway has hired one of Australia’s most respected strategy directors to lead its new connect offering. Pascal Winkler joins The Hallway in a newly created role as head of connect, after six years at Host as digital planning director.
The appointment underpins The Hallway’s restructure to a more powerful yet simplified operating model: Create & Connect.
The Create offering, led by ECD and Partner Simon Lee, will continue to focus on creating affective ideas across all channels. The Connect team is now able to deliver these solutions in more targeted, measurable and efficient ways.
As head of Connect, Winkler will lead communications strategy and Social, PR, Programmatic Media and Search across The Hallway’s client base which includes Google, Disney, UNSW, AstraZeneca, GlaxoSmithKline, Mutti and NSW Government.
Winkler used to work with The Hallway’s entrepreneurial CEO, Jules Hall, at NetX, and the two are excited to be pairing up once again.
Winkler said, “I see independent agencies move a lot faster in adapting to the way marketing is changing, and I have always admired how The Hallway has remained nimble and disruptive, constantly refining and
evolving their approach to advertising and communications.
“I wanted to join an entrepreneurial team who truly are ‘right brain analytical’ and easily combine award-winning creativity with effective analytical marketing.”
Jules Hall added, “Pascal is an awesomely talented strategist, a lovely human, and I’m really happy to be working with him again.”
“Increasingly data is the springboard for creativity and we have always believed the real power is in elegantly combining the two without sacrificing quality. The real benefits of the Connect approach is our ability to deliver data-driven creative solutions faster, combined with the ability to optimise our work based on real-time insights.”
The Hallway has long housed PR & Social inhouse, is a Google Certified Partner, and with Winkler at the helm, the agency has expanded its reach into Programmatic Media.