GWM, with Thinkerbell, has launched the ‘Bring on More’ platform to unite the Haval family SUV range under one banner. The work, like the cars, is designed for parents who believe that the battle of family life cannot be avoided, or controlled, but can be enjoyed when embraced and charged at head first.
Across the launch suite of work, three hero vehicles from the GWM Haval Range take the spotlight – the GWM Haval H7 Plug-In Hybrid, Haval H6 Plug-In Hybrid and the upcoming Haval Jolion Max EV. The attitude of the vehicles and their drivers shouts out in awareness pieces. While the techy features of the cars – like Hi4 plug-in hybrid technology, and fully electric options – hit deeper in the customer journey.
“At GWM, we’re proud to have a vehicle in our portfolio to suit every Aussie or Kiwi. Our Haval range is the one for local families of all shapes and sizes. From the Haval H7 Plug-in Hybrid to the upcoming Haval Jolion,” said Steve Maciver, head of marketing and communications at GWM.
“Max EV and a variety of other hybrid and petrol models, we have a tech-laden and value-driven option for every clan who wants to Bring On More in every aspect of their life.”
Sean McNicholas, head tinker at Thinkerbell added, “Bring on more training trips, school drops, hit the shops. More school bags, sports kits and random gathered bits. More driving naps, backseat snacks and SPOTTO THATs! It’s the most important stuff of family life, and this platform will help GWM simply, boldly own it for years to come.”
The Bring on More platform rolls out nationally across BVOD, OOH, digital, and social.
Credits:
CLIENT: GWM
CREATIVE AGENCY: THINKERBELL
DIRECTOR: Paul Middleditch
PRODUCTION Plaza
POST: Heckler
MUSIC: Electric Sheep
SOUND: Rumble
MEDIA: Atomic 212
