Pandora Hits Two Million Listeners In ANZ In Less Than Two Years

Pandora Hits Two Million Listeners In ANZ In Less Than Two Years
SHARE
THIS



Pandora Australia and New Zealand has today announced that since launching in December 2012, it has achieved a milestone of two million registered listeners, effectively doubling its listener base in less than 12 months.

“It’s clear that radio is evolving – and this evolution is being propelled by consumers and technology,” Jane Huxley managing director Pandora Australia and New Zealand, said.

“Key to Pandora’s success, is that we offer listeners an interactive and social experience that is incredibly personal, and artists a channel to be discovered by a new legion of fans.

 

“We know and celebrate the fact that every individual has their own unique relationship with music. Our business is based on getting to know our listeners likes and dislikes so that we can continue to spin track after track of music we know they will love.”

Pandora also revealed that their two million listeners enjoy music across over 29 million personalised stations and true to Pandora’s model of personalisation, all of these stations have been highly customised with over 90 million Australian and New Zealand thumbs.

Additional results include:

  • Pandora attracts two new registered users across ANZ every minute
  • Every day Pandora ANZ streams 384+ hours’ worth of music – which is equivalent to 44 years of music
  • To date, Pandora has streamed over 190 million hours of music to ANZ ears
  • Listeners are enjoying personalised radio everywhere with nearly 75% of monthly listening done via mobile and other connected devices

Please login with linkedin to comment

ADMA Creative School Advertising Campaign Hat Tip Ten

Latest News

Q&A With Rare Co-Founder And Google Creative Director Tara McKenty
  • Partner Content

Q&A With Rare Co-Founder And Google Creative Director Tara McKenty

Google creative director Tara McKenty founded Rare in 2017 as a way to empower underrepresented groups across the tech, media and creative industries with the tools to drive more inclusive cultures. The two-day leadership masterclasses deal with issues such as unconscious bias, marginalisation and prejudice in the workplace in a way that ensures to promotes […]

Partner Content

by B&T Magazine

B&T Magazine
Optus Offers Victorians Free Access To Optus Sport
  • Media

Optus Offers Victorians Free Access To Optus Sport

Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash
  • Campaigns

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash

Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering
  • Media

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering

Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]