Panadol, in partnership with mental health and wellness not-for-profit company, Smiling Mind, has launched a new initiative to help Australians look after their mental health and wellbeing amidst the COVID-19 crisis.
The partnership, facilitated by Panadol’s lead agency whiteGREY Sydney, is an extension of Panadol’s “Let’s Rethink Care” brand platform introduced last year. To help Australians address a whole new set of challenges presented by the COVID-19 crisis, particularly around mental health, whiteGREY developed and executed Panadol-led creative supporting the “Mindful Month with Smiling Mind” initiative.
The 30-day program encourages users to complete daily mindfulness exercises over 30 consecutive days within the free Smiling Mind app. Participants can register via the website to receive weekly support from Smiling Mind’s psychologists, track their progress and results via pre- and post- surveys and access downloadable tools and ongoing content.
Sarah Maher, Commercial Director at Smiling Mind said, “Our mission at Smiling Mind is to provide accessible, lifelong tools to help every mind thrive, and strategic partnerships with like- minded brands enable us to drive this mission further and wider. Delivered in partnership with Panadol, Mindful Month with Smiling Mind has been crucial to our efforts in helping Australians prioritise their mental health during this challenging time.”
Georgie McGarr, Group Director, whiteGREY Sydney said the partnership with Smiling Mind and the 30-day program is the perfect way to for Australians to come together as a community and manage their mental wellbeing during this testing time.
McGarr said: “The program is intended to provide Australians with a well-supported and pressure free guide to help build a sustainable meditation practice that is enjoyable and relevant to the individuals’ interests and needs. Our hope is participants carry their new mindfulness habit into their daily lives once the program finishes.”
James Meins, Senior Marketing Manager, ANZ, GSK Consumer Healthcare said: “It remains Panadol’s mission in helping Australians to Rethink Care, this has become more important than ever with the additional challenges and stress brought on by COVID-19. Self-care is essential for one’s wellbeing and is often forgotten in challenging times like these, particularly when looking after your loved ones becomes priority.”
“Panadol has been fortunate enough to be in a position to be able to give back to the community, so it was essential that we did this in an all-inclusive way, our partnership with Smiling Mind achieves this by making the tools to practice mindfulness more accessible for all.”
Lead Agency – whiteGREY
James Keeler – Chief Strategy Officer
Melissa King- Senior Strategist
Natalie Siagian- Social Media Manager
Georgie McGarr – Group Director
Bec Maxted – Senior Account Manager
Chad McKenzie- Executive Creative Director
Ronojoy (Tin Tin) Ghosh- Creative Director
Misa McConnell- Senior Copywriter
Analise Burwood- Art Director
Romy Smith- Copywriter
Whitney Moothoo- Art Director
Dan Harding- Multi-Media Designer
Neville Gotla- Senior Digital Producer
Jeremy Frouin- Digital Designer
Nick Boyden- Marketing Director, AUNZ
James Meins- Senior Area Marketing Manager
Irene Sirigos- Senior Brand Manager
Bridget Taylor- Assistant Brand Manager
Sarah Maher- Commercial Director
Eimear Colleran- Marketing Manager
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]
This week Nova’s Fitzy & Wippa are celebrating 10 years of their iconic radio show and plenty of famous faces have weighed in on the feat! For Fitzy & Wippa’s 10-year anniversary show they were joined by a bunch of special friends who shared their messages and favourite memories over the last decade. The guys […]
Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]
Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]