Panadol Partners With Smiling Mind To Help Aussies Rethink Self-Care Via WhiteGREY

Panadol Partners With Smiling Mind To Help Aussies Rethink Self-Care Via WhiteGREY

Panadol, in partnership with mental health and wellness not-for-profit company, Smiling Mind, has launched a new initiative to help Australians look after their mental health and wellbeing amidst the COVID-19 crisis.

The partnership, facilitated by Panadol’s lead agency whiteGREY Sydney, is an extension of Panadol’s “Let’s Rethink Care” brand platform introduced last year. To help Australians address a whole new set of challenges presented by the COVID-19 crisis, particularly around mental health, whiteGREY developed and executed Panadol-led creative supporting the “Mindful Month with Smiling Mind” initiative.

The 30-day program encourages users to complete daily mindfulness exercises over 30 consecutive days within the free Smiling Mind app. Participants can register via the website to receive weekly support from Smiling Mind’s psychologists, track their progress and results via pre- and post- surveys and access downloadable tools and ongoing content.

Sarah Maher, Commercial Director at Smiling Mind said, “Our mission at Smiling Mind is to provide accessible, lifelong tools to help every mind thrive, and strategic partnerships with like- minded brands enable us to drive this mission further and wider. Delivered in partnership with Panadol, Mindful Month with Smiling Mind has been crucial to our efforts in helping Australians prioritise their mental health during this challenging time.”

Georgie McGarr, Group Director, whiteGREY Sydney said the partnership with Smiling Mind and the 30-day program is the perfect way to for Australians to come together as a community and manage their mental wellbeing during this testing time.

McGarr said:  “The program is intended to provide Australians with a well-supported and pressure free guide to help build a sustainable meditation practice that is enjoyable and relevant to the individuals’ interests and needs. Our hope is participants carry their new mindfulness habit into their daily lives once the program finishes.”

James Meins, Senior Marketing Manager, ANZ, GSK Consumer Healthcare said: “It remains Panadol’s mission in helping Australians to Rethink Care, this has become more important than ever with the additional challenges and stress brought on by COVID-19. Self-care is essential for one’s wellbeing and is often forgotten in challenging times like these, particularly when looking after your loved ones becomes priority.”

“Panadol has been fortunate enough to be in a position to be able to give back to the community, so it was essential that we did this in an all-inclusive way, our partnership with Smiling Mind achieves this by making the tools to practice mindfulness more accessible for all.”

Credits

Lead Agency – whiteGREY

James Keeler – Chief Strategy Officer

Melissa King- Senior Strategist

Natalie Siagian- Social Media Manager

Georgie McGarr – Group Director

Bec Maxted – Senior Account Manager

Chad McKenzie- Executive Creative Director

Ronojoy (Tin Tin) Ghosh- Creative Director

Misa McConnell- Senior Copywriter

Analise Burwood- Art Director

Romy Smith- Copywriter

Whitney Moothoo- Art Director

Dan Harding- Multi-Media Designer

Neville Gotla- Senior Digital Producer

Jeremy Frouin- Digital Designer

Clients- GSK

Nick Boyden- Marketing Director, AUNZ

James Meins- Senior Area Marketing Manager

Irene Sirigos- Senior Brand Manager

Bridget Taylor- Assistant Brand Manager

Smiling Mind

Sarah Maher- Commercial Director

Eimear Colleran- Marketing Manager

 

 

 




Please login with linkedin to comment

Panadol smiling mind whiteGREY

Latest News

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere
  • Campaigns

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere

Man of Many in partnership with NBC Universal, stages an atmosphere of elegance for Sydney premiere of ‘Argylle’ film. Independent lifestyle publication digital publication, Man of Many, has shown its innovative approach to event management in the premiere of ‘Argylle’ at Hoyts Cinema in Sydney’s entertainment quatre. Over 400 guests were included in the films […]

Kargo Powers Cross-Channel Performance For APAC Advertisers With CORE
  • Advertising

Kargo Powers Cross-Channel Performance For APAC Advertisers With CORE

Kargo, a leading provider of full-funnel advertising solutions across mobile, desktop, and TV screens, is excited to announce the launch of CORE (Create Once, Run Everywhere) in APAC. CORE is built on creative science and empowers advertisers to easily use their creative assets across screens for seamless campaign performance at scale. A combination of creativity […]

Gravity Media & Supercars Media Drive 400 Hours Of All-Screens Coverage Of This Year’s Repco Supercars Championship
  • Media

Gravity Media & Supercars Media Drive 400 Hours Of All-Screens Coverage Of This Year’s Repco Supercars Championship

Supercars Media and Gravity Media, a world-leading global provider of complex live creative production and media services, today confirmed the broadcast and technology partnership to deliver coverage of this year’s Repco Supercars Championship across Australia and multiple international territories. This year, Gravity Media Australia and Supercars Media will travel more than 40,000 kilometres to deliver […]

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team
  • Marketing

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team

Thrive PR Melbourne has kicked off the year with new appointments, promotions and a new leadership team, marking the delivery of a transformation strategy that’s seen the agency diversify and strengthen its corporate, consumer and integrated digital service offering in Victoria. Lead image:  (L-R) – Sophie Maguire, Melanie Campbell, Nathan McGregor, Zoe Raknes, Erika Rutledge, […]