Pacific Magazines Crafts Augmented Reality Cover For K-Zone

Pacific Magazines Crafts Augmented Reality Cover For K-Zone

Pacific Magazines has paired up with global entertainment business Activision to give kids magazine K-Zone an augmented reality (AR) kick, with a new Skylander AR app that turns the magazine’s cover into a live game.

“Bringing the cover to life is not only a first for our brand, or Pacific – it’s a first for any Australian magazine,” Pacific Magazines publisher Helen Morassut said.

“Together with a wonderful partner in Activision we are breaking new ground – and enjoying the ride.”

Skylanders is a global kids gaming phenomenon with a history of breaking new territory, launching the lucrative Toys to Life category in 2011 with the Skylanders Battlecast cards and Augmented Reality game the latest evolution of the brand. The K-Zone special execution coincides with the release of the Skylanders Battlecast game launching April 14.

“The Skylanders brand is all about innovation and we’re really excited to partner with a market-leading innovator like K-Zone to launch Skylanders Battlecast and bring the K-Zone cover to life,” Activision senior brand manager Kathryn Roberts said.

The May issue of K-Zone will include a ‘Skylanders Battlecast Cards to Life’ card printed on its cover as well as a covermounted Skylanders Battlecast card. Users simply download the free Skylanders Battlecast app and scan the K-Zone cover to make the characters come to life and battle each other in real time.

Pacific Magazines will support this first with in-magazine and digital promotion in addition to newsagent point-of-sale, which invites kids to trial the technology and show how – in real time – the cover comes to life. The May issue of K-Zone also includes a free LEGO Star Wars gift with purchase.

Editor-in-chief of youth titles Daniel Findlay added, “Our Skylander obsessed readers are going to love this execution and we’re really excited to create something special with a valued partner like Activision.

“Innovation has kept K-Zone top of the youth market for the last ten years. We’re continuing to pioneer with this latest launch – and we’re going to keep breaking new ground as we finalise new and exciting projects in the coming weeks.”




Latest News

Tara Ford To Serve On Titanium Jury At Cannes Lions
  • Advertising

Tara Ford To Serve On Titanium Jury At Cannes Lions

Tara Ford, chief creative officer of The Monkeys and Accenture Song, is set to serve on the Titanium jury at this year’s Cannes Lions International Festival of Creativity. The Aussie adland legend said that she “can’t wait” to join the panel of judges and that the Award was particularly close to her heart. “Titanium is […]

“Be Like A Skunk At A Garden Party”: Author Patrick Radden Keefe On Investigating Pharma
  • Marketing

“Be Like A Skunk At A Garden Party”: Author Patrick Radden Keefe On Investigating Pharma

Patrick Radden Keefe (pictured), author of global bestseller, Empire of Pain, talked to B&T‘s Nancy Hromin at the Samsung Jaipur Literary Festival about reputation laundering, aggressive marketing strategies and the privilege of still being able to practice pure journalism and be paid for it. Keefe’s in-depth reporting in publications such as The New Yorker and […]