Pacific Magazines has paired up with global entertainment business Activision to give kids magazine K-Zone an augmented reality (AR) kick, with a new Skylander AR app that turns the magazine’s cover into a live game.
“Bringing the cover to life is not only a first for our brand, or Pacific – it’s a first for any Australian magazine,” Pacific Magazines publisher Helen Morassut said.
“Together with a wonderful partner in Activision we are breaking new ground – and enjoying the ride.”
Skylanders is a global kids gaming phenomenon with a history of breaking new territory, launching the lucrative Toys to Life category in 2011 with the Skylanders Battlecast cards and Augmented Reality game the latest evolution of the brand. The K-Zone special execution coincides with the release of the Skylanders Battlecast game launching April 14.
“The Skylanders brand is all about innovation and we’re really excited to partner with a market-leading innovator like K-Zone to launch Skylanders Battlecast and bring the K-Zone cover to life,” Activision senior brand manager Kathryn Roberts said.
The May issue of K-Zone will include a ‘Skylanders Battlecast Cards to Life’ card printed on its cover as well as a covermounted Skylanders Battlecast card. Users simply download the free Skylanders Battlecast app and scan the K-Zone cover to make the characters come to life and battle each other in real time.
Pacific Magazines will support this first with in-magazine and digital promotion in addition to newsagent point-of-sale, which invites kids to trial the technology and show how – in real time – the cover comes to life. The May issue of K-Zone also includes a free LEGO Star Wars gift with purchase.
Editor-in-chief of youth titles Daniel Findlay added, “Our Skylander obsessed readers are going to love this execution and we’re really excited to create something special with a valued partner like Activision.
“Innovation has kept K-Zone top of the youth market for the last ten years. We’re continuing to pioneer with this latest launch – and we’re going to keep breaking new ground as we finalise new and exciting projects in the coming weeks.”
Global independent creative agency AnalogFolk has added more creative content firepower to its Sydney team with the appointment of award-winning Naomi Martin as senior copywriter and social lead. Martin’s focus will be further building the agency’s creative and strategic capabilities across editorial, branded content, influencers, creation and production. Formerly head of content at IPG Mediabrand’s […]
SkyBus’ latest ‘The Easy Way to Getaway’ campaign via newly awarded creative agency Hardhat aims to give a warm welcome to returning New Zealand travellers, letting them know the airport transfer service is ready and waiting. The win has seen Hardhat lead the charge on SkyBus’ strategy and creative across New Zealand, ensuring confidence in […]
Longtail UX, an Australian founded tech company with 70+ clients across the Americas, EMEA and JAPAC, has today announced a $2.25m supplementary equity raise in partnership with Woolworths Group’s venture capital arm, W23 and Steven Lew-owned group, Global Retail Brands (GRB). The investment builds on the $3m funding round led by Investec through its Investec […]