Pacific Magazines has appointed Darren Kerry as its new head of digital and innovation.

With extensive experience in digital media, mobile, eCommerce and data, Kerry joins Pacific from Southern Cross Austereo, where he led the digital design, development product team.

Peter Zavecz, Pacific Magazines CEO said of Kerry’s appointment: “Pacific is undergoing a period of business transformation and I am delighted to have an experienced and talented senior digital specialist to lead our digital and innovation hub at this exciting time. I look forward to increasing the success of our brands while introducing new digital products and services across all platforms under his leadership”.

Darren Kerry said: “I’m thrilled to be joining Pacific at a time of great change and opportunity. Pacific is a one of Australia’s leading publishers with over 16.5 million monthly consumer contacts across its print, digital and social platforms. The talented team at Pacific has already done an amazing job. I look forward to working with them to extend and deepen our audience engagement on all digital platforms (desktop, mobile, tablet and social) as well as realising the huge eCommerce opportunities”.

Kerry will start in his new role on 23 March 2015.