OTR Exclusively Launches New Red Bull Flavour in Australia

OTR Exclusively Launches New Red Bull Flavour in Australia
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



South Australia’s largest private employer and Australia’s leader in retail convenience, OTR, has announced the 2020 launch of Red Bull’s new flavour – the Red Edition – which will be exclusively available to OTR’s across South Australia from Saturday 11 January.

Red Bull’s Red Edition features the delicious new taste of watermelon with the iconic original Red Bull Energy Drink, which is much loved and appreciated worldwide by top athletes, students, busy professionals and travellers on long journeys.

OTR head of community, partnerships, and PR, Jo Skene said: “We wanted our OTR customers to be the first in Australia to try the NEW limited-edition Red Bull – The Red Edition!

“This Australian exclusive from one of the world’s leading brands Red Bull, shows once more that we are one of the country’s most innovative convenience retailers.”

The Red Edition from Red Bull will be available in individual 250mL cans and will be priced in line with the 250mL Red Bull® Energy Drink range (RRP: $3.59)

The Red Edition from Red Bull will be available from all 148 South Australian stores – see a list here.

 

 

Please login with linkedin to comment

otr redbull

Latest News

Leadership, Humanity, Technology – The Sweet Spot
  • Media
  • Technology

Leadership, Humanity, Technology – The Sweet Spot

The SingularityU Australia Executive Program will take place this may, celebrating leadership at the intersection of the values of humanity and the value of technology. The Elon Musks, Apples and Xeros of the world are taking risks for humanity and creating new  technologies that streamline and beautify business operations. They simplify life by providing basic […]

by B&T Magazine

B&T Magazine
OMD Alumnus Launches Specialist Media Agency For The Franchise Sector; TFM Digital
  • Marketing

OMD Alumnus Launches Specialist Media Agency For The Franchise Sector; TFM Digital

Brisbane media professional and former OMD Australia Account Director Taylor Fielding (pictured) has officially launched TFM Digital. TFM Digital is a specialist media agency based in Newstead which primarily provides media buying services, and strategy development, to businesses chiefly, but not exclusively, within the franchise sector. Prior to the launch of TFM Digital, Fielding spent […]

FutureFeed Appoints Five By Five For Global Launch
  • Media

FutureFeed Appoints Five By Five For Global Launch

Launch marketing specialists Five by Five Global have been appointed by FutureFeed to develop their brand, international certification trademark and go to market strategy. The innovative livestock feed ingredient developed by CSIRO, Meat and Livestock Australian and James Cook University uses a specific genus of seaweed, Asparagopsis, which significantly reduces methane emissions in ruminant livestock. […]

SKMG’s Andrew Knowles Snares B&T’s 30 Under 30 For PR
  • Marketing

SKMG’s Andrew Knowles Snares B&T’s 30 Under 30 For PR

Andrew Knowles, partner and co-founder of the corporate communications consultancy Shoebridge Knowles Media Group (SKMG), has won the PR category in the 2021 B&T 30 Under 30 Awards. Knowles received the award at a ceremony in Sydney last night, claiming victory in a highly competitive field that included leading executives from some of Australia’s biggest […]

MELBOURNE, AUSTRALIA - APRIL 14: Jack Viney of the Demons and Mitch Wallis of the Bulldogs pose for a photo during the Theragun & AFL Partnership announcement at AFL House on April 14, 2021 in Melbourne, Australia. (Photo by Dylan Burns/AFL Photos)
  • Marketing

AFL Names Therabody As Its Official Recovery Partner

The AFL is delighted to welcome Therabody as its Official Recovery Partner of the 2021 Toyota AFL Premiership Season. Therabody’s industry-leading devices and research will be integrated into pre-match training and post-match recovery routines to help prevent injuries and help improve overall athletic performance. Therabody will also become the naming partner for the end-of-season AFL […]