Optimise Media has won the ZEEKR media account and will look after media strategy, planning and buying for ZEEKR Australia from this month.
ZEEKR, is an electric vehicle brand that falls under Geely Automobile Holdings. It launched in Australia in 2024, as a tech luxury brand, with a focus on innovation and sustainability. The brand has quickly expanded globally, with the ZEEKR X small SUV, ZEEKR 7X mid-size SUV, and ZEEKR 009 luxury people mover already in Australian showrooms with impressive first year sales figures.
Optimise will take the reigns for consolidated media strategy, planning, and buying from this month.
The appointment follows a competitive pitch process in which Optimise Media distinguished itself through its experience and innovative brand measurement solution.
In the process, Optimise demonstrated its ability to grow new and emerging brands, and achieve significant market share for local clients quickly, with measurable outcomes from media.
“We’re thrilled to be partnered with ZEEKR,” said CEO Chris Barron of Optimise Media. “This win is testament to our independent model and the real value clients see in our focus on data-driven transparency and proven performance outcomes. We look forward to building on ZEEKR’s strong foundations and helping to make ZEEKR a household name and an intelligent option for Australian drivers into the future.”
Optimise Media is an independent performance-driven media agency, and one of the only media agencies in Australia to be certified carbon neutral under the Federal Government’s Climate Active program. With a focus on data and insights, transparency and senior expertise, Optimise helps brands unlock growth through smarter media investment, to achieve impact across digital, broadcast and emerging channels.
It’s already been a busy start to the year, with ZEEKR taking out CarsGuide Car of the Year Best SUV under $60k, Money Magazine – Gold Winner of Best of the
Best Awards – Best Value Luxury Electric Car Zeekr 7X Long Range, and the ANCAP 5-Star Safety Rating for the 7X.
