Out-of-home giant, oOh!media has launched four large format digital billboards along Melbourne’s EastLink corridor, further enhancing its reach across Melbourne.
The newly converted digital sites are positioned to capture the continuous flow of traffic between the Eastern, Monash, Frankston and Peninsula Link freeways.
With up to 250,000 vehicles travelling along the route each day, EastLink connects Melbourne’s eastern and south‑eastern suburbs with the Mornington Peninsula.
Mark Fairhurst chief revenue officer at oOh! said: “Bringing these locations into our digital portfolio gives advertisers access to high‑value moments of attention along a motorway that connects work, lifestyle and leisure.
“Our focus is always on unlocking opportunities for brands, and this development strengthens our ability to partner with agencies and marketers to deliver campaigns that reach the right audience and drive measurable outcomes. These new assets further elevate our Melbourne network and provide even more ways for advertisers to connect with audiences at scale.”
The Transurban and EastLink conversion is part of oOh!’s broader activity across eastern and southeast Melbourne. The outbound Toorak Road location in South Yarra sits within one of Melbourne’s most densely populated inner-city pockets. Its high‑street positioning delivers visibility in an area defined by retail, lifestyle and affluent residential audiences. This strengthens oOh!’s ability to offer brands reach across Melbourne suburbs.
oOh! won the EastLink tender in late 2024 and was followed by the win of Transurban’s Melbourne and Brisbane motorway contracts in May last year. oOh! also now represents Transurban’s CityLink in Melbourne.
