oOh!media and its publishing business Junkee Media have launched a new campaign promoting kindness, consideration and compassion by sharing positive messages and good news stories from around the globe across its assets.
The initiative aims to help reinforce the need for us to not lose our community spirit in the face of adversity as well as to provide some light-hearted distraction for Australians during the Covid-19 crisis.
As part of the campaign, Junkee Media is sharing stories across oOh!media’s digital assets of ‘random acts of kindness’ from around the world, such as celebrity musicians performing concerts while in self-isolation, or Italians singing from their balconies while in lockdown, across oOh!’s retail, street and rail networks.
Positive messages encouraging Australians to shop responsibly, buy only what they need, consider the elderly and disabled, and spread kindness are also running across oOh!’s retail network as part of the campaign.
oOh!media’s Chief Content and Creative Officer, Neil Ackland, said at what is a very anxious time for many, the campaign aims to inspire positivity among Australians and some necessary distraction.
“Through our editorial and content capabilities and our national reach, we are dedicated to doing our bit as a public space medium in what is a very challenging time for much of the community,” he said.
Mr Ackland said as well as amplifying the positivity message, its publications, including Punkee, were aiming to provide Australians a break from COVID-19 with fresh and uplifting content – a move he says is proving popular.
“Punkee has seen significant traffic growth this week, especially around our Married At First Sight coverage. This indicates that a lot of people just want to take their mind off things, and we’re happy to be a place that helps them do that,” he said.
Junkee online has also seen large traffic increases, with domestic sessions up 44 per cent over the last seven days.
“We’re focusing on what we do best – trying to debunk the myths doing the rounds, enjoying some of the lighter moments as people are in lockdown and, most importantly, trying to offer constructive tips on the best ways to get through this very difficult moment.”
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