B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • AI
  • WPP
  • Anthony Albanese
  • NRL
  • EssenceMediaCom
  • Thinkerbell
  • Channel 10
  • News Corp
  • Spotlight on Sponsors
  • State of Origin
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Community Managers Seek Recognition According To Latest ACM Survey
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Community Managers Seek Recognition According To Latest ACM Survey
Media

Community Managers Seek Recognition According To Latest ACM Survey

Staff Writers
Published on: 20th June 2019 at 10:23 AM
Staff Writers
Share
3 Min Read
Photo credit: Thomas Barwick
SHARE

Those that manage the online communities that assist businesses, community groups and governments feel misunderstood, and now they are demanding better.

The third Australian Community Managers Career Survey, released today, portrays an industry with an identity crisis.

“Despite online communities and community management pre-dating social media by more than a decade, it is yet to be fully realised as an industry, with confusion with social media a key factor in its identity crisis,” said Australian Community Managers (ACM) co-founder Venessa Paech.

“This confusion is stubbornly persistent; acutely in Australia, where social media platforms are the dominant site of community building and there are fewer owned communities than other international markets.

“The industry needs to push back by building greater strategic alliances to grow understanding and recognition of its key role as a distinct, value-adding professional practice.”

The titles of community professionals span from a community manager, to head of community, to social
business manager to social media manager, with many others between.

Despite the prevalence, just 22 per cent of community professionals say their role is understood and valued by the organisations they work for or with.

Additionally, one in three community professionals (31 per cent) find it challenging to measure their success with the tools available.

Community professionals are also struggling to deal with an increasing disconnect with platform providers.

Platforms are classified as dedicated community software, such as forums, as well as social networks such as Facebook.

ACM points out that although not specifically designed for community building, the popularity of these social media networks means they are used regardless.

The top concerns with these platforms are community management tools, moderation tools, platform design, users’ data privacy, content regulation and organisational data security.

Despite the range of concerns, just 13 per cent of respondents said it was easy to communicate with the relevant platform when an issue arose.

In addition to technical problems, remuneration is an issue for community professionals.

40 per cent are paid below the ABS’s national average of $82,436 annually, with the average salary for community managers between $70,000 and $100,000.

Just four per cent are paid over $150,000, while three per cent are paid below $31,000.

You can read the full report here.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: acm, community managers, Social Media
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

TV Ratings (12/6/2025): 1.4 Million People Viewed The Western Bulldogs Kicking Its Way Into The Top Eight
13/06/2025
WARC Downgrades Global Ad Spend Forecast Amid “Trade Tensions” & Uncertain Tech Market
13/06/2025
Marketers Call For Measurement ‘Parity’ In Video, But One Buyer Warns ‘Be Careful What You Wish For’
13/06/2025
Meta Cracks Down On Nudify Apps & Sues Hong Kong Developer Behind CrushAI
13/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?