The CEO of OMD, Peter Horgan, has told a packed house at today’s B&T Women In Media Forum at Sydney’s Randwick Racecourse that, despite strides, the industry still has a lot of work to do to get more women into leadership positions.
Delivering this morning’s opening address, Horgan said that despite small representations of women in Australian boardrooms it had been proven that gender diversity had a significant impact on a business’ performance.
- Women comprise 46.0 per cent of all employees in Australia… yet;
- Women hold only 27.4 per cent of key management personnel
- 14.2 per cent of chair positions
- 23.6 per cent of directorships
- And represent only 15.4 per cent of CEOs
- Yet McKinsey shows that businesses with gender diversity at every level have 15% improved performance.
“At OMD we are focused on supporting, developing and promoting women in media. With a 60 per cent female staff base and 50 per cnet female executive team, we are passionate about attracting and retaining top talent in the industry and helping them to achieve their full potential. We believe talent speaks louder than gender.
“In the last 12 months we have introduced a number of initiatives to re-energise women staff engagement through a greater focus on career development, wellbeing based programmes and the required flexibility to support our OMD women through life’s changes while pursuing their career.
“Whilst we are supporting our women in media, we do recognise there is still a ways to go, as an industry women are still under represented in senior roles. How do we ensure that women are given equal opportunity to reach executive positions? How do we ease fears that starting a family won’t affect your career? How do we ensure the right work-life balance? How do we ensure there isn’t a gender pay gap,” Horgan said.
Social Soup has announced the appointment of Jess Hope to the newly created role of head of growth and Innovation, effective immediately. Lead image: L-R – Sharyn Smith and Jess Hope With over 15 years of social, creative and content marketing experience, Jess has spent her career immersed in entertainment, music, publishing and advertising. Having […]
The Canberra Raiders just snuck into the top eight last year, appearing in the finals for the first time since 2014. But while the Raider’s relationship with finals footy is rocky at best, their sponsorship is anything but. Welcome back to B&T’s Spotlight on Sponsors series, where we unpack all the major sponsorship news from each NRL and AFL team in […]
Businesses are integrating customer data platforms with AI and analytics to personalise customer experiences and drive business success, according to a new report from Twilio Segment. Lead image: Kathryn Murphy, SVP of product and design, Twilio. The fifth annual Customer Data Platform Report, which reflects the findings of anonymised usage data from Twilio Segment’s more […]
The Western Bulldogs remained in contention to take the top prize right through the 2023 season despite inconsistent results but ultimately missed out on the finals series for the first time since 2018. Welcome back to B&T’s Spotlight on Sponsors series, where we unpack all the major sponsorship news from each NRL and AFL team in the lead-up to the […]
Guardian Australia has recruited a new partnerships manager, Charlotte Byrne, following a push for strategic content collaborations with major advertisers. Byrnes will join Guardian Australia as partnerships manager from Schwartz Media team, where she was previously responsible for leading and developing the sales team across direct, agency and media partnerships. Guardian Australia is a free […]
Word of Mouth Digital, a Sydney-based full-service digital marketing agency, has announced the addition of six diverse brands to its expanding client portfolio. Lead image: Alex and Tash Williams These new partnerships span various sectors, including pet care, cognitive health, home construction, wellness, and retail, showcasing the agency’s commitment to fostering growth through strategic collaboration […]
Carat Perth client partner Michelle Testa (pictured) has been named as the new chair of the Oasis Committee with a remit to deliver continued financial support to The Salvation Army on behalf of the WA Advertising and Communications industry. Testa, who takes on the chair has been a member of the Oasis Committee for several […]
In this guest post, Sarah Tilleke, Adobe ANZ Solutions Consultant (pictured below), says now’s a great time to take control of your marketing processes thanks to the rise of generative AI. Small business owners would agree that while a standout marketing campaign is essential if you want to grow your business, far too often the […]
Canto has announced that it has chosen Sydney to establish its APAC hub, to service its growing client base and to scale up growth in the ANZ market. The growing software business already works with 3,000 customers globally and notable Australian companies – such as Ramsay Pharmacy, Journey Beyond, Charles Darwin University and Cotton On […]