OMD Wins Media Account For Simplot Australia

OMD Wins Media Account For Simplot Australia
SHARE
THIS



OMD has announced it has been appointed as the new media agency for Simplot Australia.

Simplot is one of Australia’s leading food manufacturers, home to a stable of leading brands including Birds Eye, John West, Leggo’s and Edgell.

OMD Melbourne will be responsible for all media strategy, planning and buying.

Aimee Buchanan, chief executive of OMD Australia, said: “OMD are delighted to be working with the Simplot team and their leading brands. OMD are focused on delivering business growth for our clients and we look forward to what we can achieve for Simplot.”

Margie Reid, managing director of OMD Melbourne, added: “The Simplot suite of brands have been feeding Aussie families for decades, so we are thrilled to have Simplot join the OMD family.

“This is a category our Melbourne team know very well and we look forward to a great partnership.”

Justin Taylor, head of marketing communication and brand at Simplot, said: “We are excited to be working with Margie and the team at OMD Melbourne.

“OMD have demonstrated a clear understanding of our needs and have a shared set of values that made them a great fit for Simplot.”

The appointment is effective immediately.

Please login with linkedin to comment

Kontented Moon video player measurement report

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]