OMD has announced it has been appointed as the new media agency for Simplot Australia.

Simplot is one of Australia’s leading food manufacturers, home to a stable of leading brands including Birds Eye, John West, Leggo’s and Edgell.

OMD Melbourne will be responsible for all media strategy, planning and buying.

Aimee Buchanan, chief executive of OMD Australia, said: “OMD are delighted to be working with the Simplot team and their leading brands. OMD are focused on delivering business growth for our clients and we look forward to what we can achieve for Simplot.”

Margie Reid, managing director of OMD Melbourne, added: “The Simplot suite of brands have been feeding Aussie families for decades, so we are thrilled to have Simplot join the OMD family.

“This is a category our Melbourne team know very well and we look forward to a great partnership.”

Justin Taylor, head of marketing communication and brand at Simplot, said: “We are excited to be working with Margie and the team at OMD Melbourne.

“OMD have demonstrated a clear understanding of our needs and have a shared set of values that made them a great fit for Simplot.”

The appointment is effective immediately.