OMD have announced the appointment of Jon Betts to the position of group business director working across the McDonald’s account.

With more than 12 years’ experience working across digital and full service media agencies, Betts’ experience covers multiple categories including financial services, telecommunications, technology, automotive, government, travel and retail, as well as all aspects of digital media including display, video, search, mobile and affiliates.

Betts joins OMD from his role as group business director at ZenithOptimedia.

Mark Jarrett, managing director OMD Sydney said: “Jon’s breadth of specialist digital experience and broader client oversight make him perfectly qualified for the challenges of this role. His focus on developing and growing talent will be of great value to both his immediate team and the wider agency, we look forward to welcoming him on board!”

Betts commented on his appointment: “I have been impressed by the team and business Horgs has been building at OMD. When he and Mark Jarrett offered me the opportunity to join the OMD Macca’s team I was excited by the prospect of working on such a highly regarded account.

“Everyone I’ve talked to in the industry tell me the OMD team on Macca’s are fantastic, and I’m looking forward to doing some great work with them.”

Betts will be based in Sydney and will report to Mark Jarrett.