Global adtech company, Ogury, has announced the launch of its new agentic solution, SONA, designed at allowing brands and agencies to connect with audiences that are often overlooked.
Accessible through a chat-based interface in Ogury One or within clients’ preferred AI environments, SONA starts by structuring any brief into scalable, combinable personas, with full visibility into the behaviours, preferences, and geographic insights behind each recommendation.
It then identifies the most relevant publisher environments and formats to engage those personas, before generating media strategy recommendations, including projected reach and expected outcomes.
“Many solutions today focus primarily on optimising execution, but the real challenge is maintaining a consistent audience definition from planning through activation across platforms,” said Nicolas Bidon, CEO of Ogury.
“With SONA, we’re bringing Persona Intelligence directly into the campaign workflow, enabling brands and agencies to turn any brief into a structured, persona-based strategy they can understand, refine, and activate consistently across channels to drive more measurable outcomes.”
Through SONA, campaigns can be activated directly, ensuring continuity from audience planning through to execution.
SONA enables teams to move from brief to activation in just a few clicks, saving an estimated 20 to 30 hours per campaign.
SONA relies on Ogury’s audience-first data model, which brings together observed behaviours, declared data, and purchase signals based on real transactions to build personas that reflect how people actually think and act.
By structuring these signals into scalable personas, SONA surfaces profiles often overlooked by traditional approaches, enabling more relevant activation at scale. At every stage, recommendations are fully transparent, giving traders the ability to adjust and validate them before activation.
Available across CTV, desktop, and mobile environments (web and in-app), SONA enables consistent persona-based activation.
It can be accessed directly through Ogury One or integrated into existing workflows via compatible AI tools using Model Context Protocol (MCP), including Gemini, Claude, and ChatGPT, allowing users to work within their preferred environments.
