Officeworks has launched the first issue of its new in-store magazine, which is available for free both in-store nationally and online via content partner Medium Rare Content Agency.
The publication includes gift guides, art and craft activities for adults and kids, home office updates, tech advice and more, and will see 250,000 copies distributed across the 167 Officeworks store network targeting a wide variety of customers.
The magazine is the latest instance of content created by Officeworks, complementing the Officeworks Noteworthy digital content platform as well as the Officeworks supplier and advertising offer across owned channels including catalogue, digital advertising, emails and more.
Each issue will cover five themes – Work, Learn, Create, Connect and Gifting – and will feature insights from local artists, business experts, designers and popular personalities.
The launch of the Officeworks magazine comes as Australians are increasingly interested in brand-owned magazines. In May 2022, market researchers Roy Morgan revealed 14.8 million Australians read magazines with brand-owned, free magazines making up three of the top four most widely read publications.
Officeworks General Manager Marketing & Insights, Jessica Richmond, said: “The market is continually evolving, and so are the products and services we offer to customers. Our new Officeworks magazine is designed to inspire customers to make bigger things happen, while showcasing our wide range of products and services.
“The launch of our magazine builds on the success of our Noteworthy content platform, giving customers another way to engage with our brand and discover something new as they work, learn, create and connect from anywhere across Australia.”
Medium Rare managing director, Nick Smith, said: “Medium Rare is thrilled to be partnering with Officeworks, a company we’ve long been proud to work with, to produce and publish the new Officeworks magazine. We have already enjoyed a successful three-year working relationship through our collaboration on the launch of the Noteworthy content platform and producing award-winning content that helps customers work, learn, create and connect.
“The new magazine is fresh, fun, and colourful – and shows the broad range of Officeworks products in a lifestyle format that will be relevant to readers’ lives.”
Officeworks magazine will be available free in-store and online four times a year from Thursday 18 August, 2022.
