Oakley / Arnette has appointed GPY&R to handle its digital, social and content responsibilities.

Oakley marketing director, Ben Goss, cited the Agency’s strategic digital thinking and modern creative approach as being “the perfect match for Oakley’s objectives in 2015 for continual innovation and deeper customer centricity”.

Says GPY&R managing partner, Matt Farrugia: “The Oakley appointment adds to a growing list of clientele utilising our digital, content and social teams. The Agency has made significant investments in these disciplines over recent years and it’s great to see them becoming increasingly attractive to both existing and new clients.