Oakley / Arnette has appointed GPY&R to handle its digital, social and content responsibilities.

Oakley marketing director, Ben Goss, cited the Agency’s strategic digital thinking and modern creative approach as being “the perfect match for Oakley’s objectives in 2015 for continual innovation and deeper customer centricity”.

Says GPY&R managing partner, Matt Farrugia: “The Oakley appointment adds to a growing list of clientele utilising our digital, content and social teams. The Agency has made significant investments in these disciplines over recent years and it’s great to see them becoming increasingly attractive to both existing and new clients.

“Oakley is a contemporary and progressive brand that expects high caliber communications and bold thinking. We’re thrilled they’ve chosen to partner with us and are truly excited about the work we can do together.”