B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • WPP
  • B&T Women in Media
  • AFL
  • Thinkerbell
  • Pinterest
  • State of Origin
  • imaa
  • Anthony Albanese
  • Meta
  • ARN
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: NSW Government Launches New Sexual Consent Campaign Aimed At Under 25s
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > NSW Government Launches New Sexual Consent Campaign Aimed At Under 25s
Campaigns

NSW Government Launches New Sexual Consent Campaign Aimed At Under 25s

Staff Writers
Published on: 26th May 2022 at 10:34 AM
Staff Writers
Share
2 Min Read
SHARE

A new public awareness campaign has launched which aims to educate sexually active young people around new consent laws.

Called “Make no doubt” the ads are for the NSW Government and have been launched ahead of a major change to sexual consent laws set to come into effect in NSW from June the 1st.

The new laws mean that consent must be actively communicated by words or actions, and simply not assumed even if the person is affected by alcohol or drugs.

The ads will target 16-24 year-olds and the series of spots will run across social media and popular dating apps such as Tinder.

Speaking on the launch of the ads, NSW attorney-general Mark Speakman said the campaign would target under 25s as this age group was overrepresented among perpetrators and victims of sexual assault.

“These reforms make it clear that if you want to engage in sexual activity with someone, then they need to do or say something to show consent or you need to do or say something to seek consent,” Speakman said.

“These reforms are not just about holding perpetrators to account, but changing social behaviour.”

The campaign was developed in consultation with assault survivor advocate Saxon Mullins, who welcomed the focus on “real people” and “real scenarios”.

“I think these videos show that it’s not awkward or uncomfortable (to check for consent),” Mullins said.

“It’s really important to show what those conversations look like when they work,” she said.

 

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: NSW Government
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Sharon Zeev Poole.
Agent99 Wins Media Account For The Hatchery To Drive Women UNLIMITED Leadership Summit, Headlined By Hillary Clinton
08/07/2025
Mitsibushi Motors Celebrates Its 45th Year In Australia Rocking To AC/DC ‘Long Way To The Shop’ Rendition
08/07/2025
Carla Dawson and Levi Guillory.
Samsung Ads Taps Levi Guillory & Carla Dawson To Head Up Sales & Marketing
08/07/2025
OAK Is “Giving Winter The Finger” Through ‘Heat Your OAK’ Campaign
08/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?