NRL And VML Launch State Of Origin Bot

NRL And VML Launch State Of Origin Bot
SHARE
THIS



As the nation readies for Game 2 of the 2016 Holden State of Origin series, the NRL and VML, are spearheading the State of Origin Trivia Bot to challenge the most fanatical State of Origin fan.

Named after the event’s initials, SOO, the Holden State of Origin Trivia Bot is primed with its knowledge of Australia’s greatest sporting rivalry, delivering intense rounds of Origin trivia offset by cheeky one-liners.

The NRL’s million-plus Facebook fans can step up to take on the bot across mobile and desktop or searching for @StateOfOriginOfficial on Facebook Messenger to trigger the bot into action.

The fully autonomous bot, is housed within the NRL’s State Of Origin Facebook Messenger account and utilises Facebook’s recent announcement of its bots for the Messenger Platform, which is currently in BETA, with the NRL an innovator amongst the world’s sports codes by launching on the platform in late May.

Matt Henry, head of social media at the NRL said, “The Origin Bot is part of an ongoing focus at the NRL to be on the forefront of digital and social media innovation.

“Working closely with Facebook and VML gives us a great opportunity to gather insights and work with emerging digital and social media technologies within the sporting landscape. In this example, we have the opportunity to work with Facebook’s Messenger platform through its BETA stage to test and learn while seeing what’s possible with the new technology.”

Aden Hepburn, MD & ECD at VML said, “SOO is the first entertaining phase of the NRL’s entry into the world of bots, opening up opportunities for a much deeper and more intelligent future on the horizon.

“Although this Bot is more trivia mogul, than an advanced Artificial Intelligence Chat Bot, it’s designed to engage NRL fans while providing an experimentation platform for the NRL to garner learnings and insights for future possibilities around customer service and information delivery.”

Jason Juma-Ross, head of technology at Facebook Australia and New Zealand added, “We initially envisioned Bots to provide anything from automated subscription content like weather and traffic updates, to customised communications like receipts, shipping notifications, and live automated messages.

“The NRL’s innovation applies this technology several steps further by entertaining fans before and after the game.”

The NRL’s Messenger Bot, ‘SOO’, is expected to deliver hundreds of thousands of trivia rounds with fans around the world during the rest of the series. The Beta release of ‘SOO’ will see it continually evolve as fans interact and engage with the Bot. You can take on ‘SOO’ by visiting: https://m.me/StateOfOriginOfficial or searching for @StateOfOriginOfficial on Facebook Messenger.

Please login with linkedin to comment

Holden State of Origin Mext Online ads talkback

Latest News

SWM Enhances Audience Intelligence With New Location Data Partner
  • Media

SWM Enhances Audience Intelligence With New Location Data Partner

Seven West Media has enhanced its audience intelligence offering for advertisers thanks to a new partnership with Australian mobile location intelligence platform LANDMARKS ID. LANDMARKS ID enables SWM to integrate its technology directly into the 7plus app to collect, analyse and provide rich audience profiles on 7plus app users. The new partnership improves SWM’s ability […]

LVLY Co-Founder Hannah Spilva: “Agencies Should Focus On Outcomes & Not Hours”
  • Media

LVLY Co-Founder Hannah Spilva: “Agencies Should Focus On Outcomes & Not Hours”

Focusing “more on outcomes and less on hours” can play an important role in evening the playing field when it comes to flexible work, LVLY co-founder and chief executive Hannah Spilva believes. During this year’s B&T Women in Media Awards, presented by Bauer Media, we’ll be recognising exceptional people who have achieved success in their […]

by B&T Magazine

B&T Magazine
Nine’s Big Ideas Store Now Open
  • Media

Nine’s Big Ideas Store Now Open

The Big Ideas Store, Powered by Nine, is now open, returning for its third year with a jam-packed lineup of virtual events, workshops, research studies and speakers celebrating BIG IDEAS and BIG THINKING that make advertising famous. Normally presented as a pop-up store in Sydney and Melbourne, The Big Ideas Store has gone virtual for […]

large number of press and media reporter in broadcasting event
  • Partner Content

Top Five Legal Tips For Surviving A PR Crisis

It's top tips for surviving any PR crisis that don't involve a case of Dom Pérignon & expensive Hermès accessories.

Partner Content

by B&T Magazine

B&T Magazine