At times it had descended into little more than name calling and petty recriminations but finally an NRL rights deal has been agreed upon.
The deal – worth $1.8 billion over five years from 2018 – sees News Corp finally come to the party with a monster cheque for $1 billion. Channel Nine, who originally signed a deal with the league in August for $925 million, loses some games but has the original outlay reduced by $300 million to $625 million.
The other chief player, Telstra, will spring $175 million for the digital subscription rights.
It is understood preliminary contracts were signed yesterday afternoon between the three major players and the NRL, with the deal to be officially announced today. It has also been reported that Optus did make a play for the rights but was never seriously in the hunt against News’ massive war chest.
For its billion, News’ Foxtel will snare all of the Saturday night matches and, for compensation for losing its Monday night games (due to be phased out at the end of next season), it will pick up an extra live game on Friday night. The match will reportedly start at 6pm and be a precursor to Nine’s main Friday night game at 8pm. Nine will obviously get the pick of the matches and the Foxtel game will most probably be between two teams that don’t rate heavily in the Sydney/Brisbane TV market.
It is thought with extra naming rights and international rights, NRL’s eventual kitty could balloon to over $2 billion.
The rights deal ends months of acrimony between the players that ultimately saw the original architect of the deal, the NRL’s Dave Smith, resign.
So aggrieved by the original deal, News Corp used its considerable media stable to lampoon it and Smith himself. Rupert Murdoch – who had just sprung $2.5 billion for the AFL rights – said at the time “we (News) had always preferred Aussie Rules” and even threatened to turn his league-loving organ The Daily Telegraph against the game.
However, it’s quite clear everybody has kissed and made up. News’ Tele and Oz were both this morning singing the praises of the deal. The Tele calling it “historic”, a “win for fans” and – one final dig at their nemesis – “the new deal has taken shape in the weeks since former league boss Dave Smith’s resignation last month”.
Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia. Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]
An investigation by British broadcaster ITV has found that Amazon is destroying millions of items in unsold or returned stock. The report specifically focuses on one of the 24 warehouses the company has in the UK. According to ITV News, the destroyed items are largely unused and new, either returned items or those which never […]
Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]
The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]
The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]
Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. The campaign aims to bring awareness to Canteen’s […]