NRL was back with a bang on Fox League with Round One of the 2021 season, becoming the all-time highest rating opening round in subscription television history and the second-highest rating NRL Round ever with an audience average of 372,000, up 28 per cent on R1 2020.
All Foxtel Group platforms saw significant growth, with Foxtel broadcast audiences up 14% and streaming on Kayo, Foxtel Now, Foxtel GO up 74 per cent.
Thursday night’s season opener featuring the Storm v Rabbitohs was the number one game for the round with an average audience of 487,000. The season opener was the highest rating Round One match ever and the highest rating Thursday night match ever. Friday night’s Broncos v Eels clash drew the next largest number of viewers, with an average audience of 429,000.
Fox Sports Executive Director Steve Crawley said: “This is a massive beginning for the 2021 NRL season. It continues a run of out-sized audience growth for League on subscription television in 2020 based on our growing number of sports subscribers, which is now at a high water mark in the company’s history.
“We know we need to work hard to deliver an outstanding product that people love and want to pay for. We have a commentary and production team that’s the best in the business, and together with a great line up of shows and personalities, these numbers are further confirmation fans know Fox League is the go-to place for all NRL action.”
In this guest post, CTO of Wiise, Hamish Browne (pictured below), says tech’s new focus on privacy will lead to new rules and new ways of doing business for marketers… With the delicate balance between customer data and privacy in the spotlight like never before, the potential emergence of new standards and business models, is […]
Businesswoman, reality TV star, and social media personality Kim Kardashian has posted an ad for mysterious cryptocurrency Ethereum MAX [EMAX]. In a post on her Instagram story – where she has 228 million followers – Kardashian wrote: “Are you guys into crypto????” “This is not financial advice but sharing what my friends just told me […]
Great Southern Bank has launched a brand campaign this week, ‘Happily Clever After’, coinciding with its name change from Credit Union Australia, bringing to life its purpose of helping all Australians own their own home. The journey to changing from Credit Union to Great Southern Bank began back in 2020. When Australia’s largest customer-owned bank, […]
Nine has promoted Jo Clasby to the role of commercial director – publishing, where she will report to Nick Young. She was previously director of client partnerships – publishing. Her new role establishes her at the same level of seniority as Anthony Smyth, commercial director – radio. Smyth was promoted at the start of this […]
Hospitality giant Accor is shining a light on the joy of cities through its newest campaign, ‘Go ALL Out’, which launches in Australia and New Zealand today. The gateway to the ‘Go ALL Out’ campaign is ALL – Accor Live Limitless, a lifestyle loyalty program that integrates rewards, services and experiences throughout the Accor portfolio […]
Global affiliate and partner marketing firm Silverbean has secured new contracts with 13 major Australian brands and is now working to double the size of its Asia-Pacific team. Silverbean launched in Australia in 2019 and has seen steady growth through its work with retailers. Now, with 15 new brands joining the Silverbean portfolio, the agency […]
Tourism PR and marketing agency GTI has announced the appointment of longtime media executive Jenny Pham as its new general manager of marketing and strategy. Pham (pictured above) will lead the agency’s marketing division with responsibility for strategy, media and consumer marketing, while GTI founder and managing director Sarah Anderson remains as the day-to-day lead […]
Clipboard, a free professional networking platform for the hospitality industry, has announced it will seek to raise its next round of funding via equity crowdfunding platform Birchal. This will power its vision to transform the way the fragmented hospitality industry connects, shares experiences, markets and recruits. With a growing member database of over 24,000 hospitality […]