1 March, 2021

Novatti Empowers iGoDirect Launch Of True Rewards Visa Digital Gift Cards In Australia

By B&T Magazine

The iGoDirect Group, a leading corporate rewards provider, announced that it has launched True Rewards Visa Digital Gift Cards in Australia – an instant, flexible and cost-effective contactless gift card solution that is automatically loaded with Apple Pay and Google Pay.

Through a new collaboration with Novatti, iGoDirect has delivered an innovative, game-changing addition to Australia’s rewards and gift cards industry, iGoDirect’s True Rewards platform allows businesses and individuals to send gift cards in real-time, which can then be redeemed and balance tracked via a mobile wallet. For corporate clients who want to offer a truly bespoke, personalised customer experience, the cards can also be fully branded and integrated with APIs and plug-and-play technologies.

Primarily serving the gap in the market for digital corporate gift and rewards programs, the True Rewards solution gives corporate customers access to a secure online portal to distribute and manage their cards. Switching to digital cards also means lower fulfilment costs and near-instant time to market, which ultimately translates to more satisfied customers and employees.

Pat Dalton, CEO and founder of iGoDirect, said: “Instead of relying on traditional channels of physically distributing cards to customers or staff, we can bypass the overcrowded postal systems while actually creating a faster and better experience for everyone who we need to reward – and for whatever reason.”

“We’ve watched the world change rapidly recently and this product couldn’t be more relevant and necessary. Our reasons and motivations for sending rewards and gift cards have changed ever so slightly, but how we deliver that experience has and will rapidly transform the way we create, manage and engage in digital gifting.”

“As more Australians continue to choose new ways to pay and be paid, Visa is excited to bring its global capabilities, scale and acceptance to enable the launch of innovative payment products, such as iGoDirect’s digital gift card,” said Mr Anthony Jones, Visa’s Head of Innovation and Digital Partnerships, Australia, New Zealand & South Pacific.

Gift cards remain a staple in today’s businesses, for HR teams looking to incentivise and reward staff to product managers looking to improve customer loyalty. The demand for gift cards, in particular digital gift cards, have been increasing in Australia over recent years. The industry is expected to grow by 10.8 per cent each year over the next four years to reach approximately $8.6 billion by 2024.

Individual shoppers and businesses can now send Visa digital gift cards instantly by email, text or mobile app. Recipients simply add the digital Visa card to their mobile wallet to instantly tap and pay in-store, or buy online. The ‘True Rewards’ Digital Visa Gift Card is now available to purchase at www.truerewards.com.au

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