NOVA Entertainment has really pulled out the stops, managing to secure international starlet Taylor Swift for its upcoming NOVA Red Room.
Swift will perform an exclusive intimate gig for 100 people on Hamilton Island this December.
“It doesn’t get any bigger than Taylor Swift,” Tony Thomas, chief marketing and digital officer at NOVA Entertainment, told B&T. “Her scale is incredible.”
The discussion to get Tay Tay to perform have been in the works for a few months, however Thomas said this has always been an aspiration for the media brand.
“For us to secure Taylor, on a Red Room, on Hamilton Island is, as I said, it doesn’t get any bigger.
“There’s been a huge amount of debate and discussion online about who it is,” he added, however acknowledged a lot of people did predict it was Swift.
NOVA has partnered with Hamilton Island and Qantas for the Red Room.
“It’s a great demonstration of music experience, and a really iconic Australian location that creates a bespoke platform for us to not only give people one of the most incredible experiences of their lives, but us to capture and share that content really ticks so many boxes for us.”