NOVA Entertainment has launched new marketing campaigns to celebrate big changes to two of the Nova Network’s marquee shows – the Nova Network’s national drive show and Nova 96.9’s Sydney breakfast show.
The roll-out started with a teaser campaign for the then-unannounced Nova 96.9 breakfast show, with the big news that Kate Ritchie would be joining “Fitzy & Wippa”. Sydney audiences are used to seeing “Fitzy & Wippa” and Kate Ritchie separately in various Nova campaigns over the years, so the new creative needed something striking to underscore the fact that Fitzy, Wippa and Kate would now be one team.
Creative agency The Hallway developed the dramatic visual concept where all three faces are merged together, taking inspiration from the cover art of Queen’s album “The Miracle”. This ran alongside a ‘Coming Soon’ message in the tease phase and then, post announcement, under the headline ‘A new face for breakfast radio’.
Adam Johnson, NOVA Entertainment’s Chief Growth Officer said, “There’s a category norm in radio show marketing, where we tend to have a fun image of the presenters to give a sense of the show itself, accompanied by the show name and a call-to-action. With somebody as loved and recognisable as Kate Ritchie joining such an established and successful show as “Fitzy & Wippa”, we knew we had to do something in the announcement stage to make people sit-up and take notice to generate talkability. The image may be somewhat visually challenging, but it’s achieved its aim and we’re proud to have delivered something different to anything else in our sector.”
Jules Hall, CEO of The Hallway said, “Kate Ritchie joining “Fitzy & Wippa” on the breakfast show is huge for radio. Our job was to amplify the news which is a lot easier when you have brave clients willing to shake up category conventions. With the announcement out there, and Kate on air, we now get to enjoy an even more entertaining start to our days!”
Once the launch period for “Fitzy & Wippa with Kate Ritchie” is over, the campaign will move into a new phase with a more traditional radio image accompanied by the headline ‘Look who’s come to breakfast’, which will run across digital large format sites, impulse screens, transit megasides and showcase sides throughout Sydney.
As well as the new breakfast show line-up, NOVA has also just announced that artist and broadcaster Ricki-Lee will officially join the Nova Network’s highly successful national drive show. With the show having been number 1 nationally for 46 consecutive surveys, NOVA developed a campaign designed to highlight that listeners will continue to enjoy everything they love about the show, but with the addition of Ricki-Lee who will deliver a whole new energy and tone.
‘Same, same but different’ was developed as the campaign line to reinforce this, accompanied by a striking new show image that brings to life the individual personalities of the presenters in a way audiences are sure to notice. Commencing from Monday 13 March, the campaign will run nationally across digital large format sites, impulse screens as well as transit megasides and showcase sides.
Please login with linkedin to comment
Seven’s CEO James Warburton has shed light on the exorbitant costs that local TV networks have to pay to feature on smart TVs. Speaking in front of the Environment and Communications Legislation Committee today, Warburton said that creating and updating the software to appear on each different app, costs around $1 million. This equates to […]
To celebrate 15 years in business, GRG is announcing a suite of strategic leadership appointments and unveiling its bold vision for the future, highlighting the company’s evolution into a fully integrated collective agency and launching innovative service offerings. Left to Right – Phil Tan, Jacqueline Balsamo, Bosco Anthony General Manager for GRG, Jacqueline Balsamo has […]
The NRL has officially landed in the United States, with all four teams firmly on American soil and an iconic OOH installation unveiled in New York’s Times Square this morning. The installation uses LED screens to project a giant Steeden football spinning on its axis in the heart of Times Square. Behind the ball, a […]
From reef excursions to VIP marketer dinners and big brand activations such as Samsung Haus, the eagerly anticipated Cannes in Cairns Extras have been revealed. Secure your Cannes in Cairns tickets now! Attendees at this year’s Cannes in Cairns, presented by Pinterest, are in for a treat as the extras are back — bigger and […]
If anyone is a fan of drama then we recommend you head over to the Parliament of Australia website where a heated battle is ensuing between FTA television and streaming platforms. FTA television networks including ABC, SBS, Seven, Nine, and Network 10 are appearing before the Environment and Communications Legislation Committee today, to argue that […]
Congratulations Olivia Styles, digital media specialist at Dominos for taking out the top prize in last weeks quiz! Do you have what it takes to win this week? It’s been all Taylor Swift all week but have you been paying attention to everything else? Try your luck below for your chance to win! Got 100%? […]
Pinterest has launched a new global B2B campaign, “The P is for Performance” talking up its ability to perform at both ends of the marketing funnel. “Pinterest has always been great at the upper funnel, where we reach people earlier in their purchase journeys, but the new-era Pinterest is also a lower funnel champion for […]
Everything has changed with NRMA patrol vans this weekend with roadside assistance ready to help concert goers and their getaway car. Australians heading to the Eras Tour this weekend to see Taylor Swift can feel closure knowing that fearless NRMA patrols will be at Olympic Park on their white horse to assist in style with […]
Livewire, the global gaming marketing and gametech company, has signed an exclusive deal with Discord marketing specialist Wildfire to sell its inventory on the community-driven communications platform. The partnership with Wildfire, signed in early February, enables Livewire to reach Discord’s communities of superfans and target gamers where they choose to meet and engage. The deal […]
TEAM LEWIS has achieved a new milestone in philanthropic funding. It has now supported over 1,500 community causes around the world. In the past three years, the initiative has channelled millions of pounds in cash, donated time and resources. Every year, the unique scheme incentivises colleagues to donate £1,000 of company cash to a community […]
NFL legend Travis Kelce has touched down in Sydney and has been welcomed to the team at Tooheys with a cheeky message via Thinkerbell. The NFL player made global headlines this month as part of the Kansas City Chiefs’ victory at the Super Bowl in Las Vegas. Many Aussies’ social feeds have since filled up […]
Domain’s chief marketing officer (CMO), Rebecca Darley, said that without Tealium’s customer data platform (CDP), her business would not have been able to achieve the personalised marketing success that has made it one of the leaders in data-driven marketing in Australia. Speaking at an exclusive breakfast event hosted by B&T at Sydney’s swish harbourside restaurant, […]
DDB Group Melbourne has today announced exciting changes to its creative team with the promotion of Becky Morriss to creative director and new hire Sarah Tonner as creative services & traffic manager. Lead Image: Becky Morriss & Sarah Tonner Recently celebrating her 11 years with DDB, Becky began her career as a designer, evolving into […]
Man of Many in partnership with NBC Universal, stages an atmosphere of elegance for Sydney premiere of ‘Argylle’ film. Independent lifestyle publication digital publication, Man of Many, has shown its innovative approach to event management in the premiere of ‘Argylle’ at Hoyts Cinema in Sydney’s entertainment quatre. Over 400 guests were included in the films […]