Nissan Launches “Dare The Impossible” Across APAC Regions

Nissan Launches “Dare The Impossible” Across APAC Regions
SHARE
THIS



If consumers want to see conventional marketing – Nissan Asia & Oceania cautions: do not watch their newest brand campaign or go to their new brand website – launched today in Australia, Thailand and Philippines. As Nissan Asia & Oceania catapults into a new brand positioning across the region, themed under ‘Dare the impossible, until it’s not’, the brand reveals a bold new digital-first direction, that has already surpassed 120 million views for their first Brand-led video in the region. 

“Do not expect the Nissan you think you know,” said Nirmal Nair, Vice President of Marketing, Nissan Asia & Oceania. “Today we have a new attitude, new look, new swag, new services, new cars. Brands need to be genuine to themselves. That’s why Nissan has taken this bold step. Daring to be different is in Nissan’s DNA. Our rich history of invention and ‘world-firsts’ defines our innovative present and, now, our promise of a bold future. This campaign is aligned to this direction.” 

“We warn those who want traditional approaches to please not watch our new Nissan Brand campaign or they will be disappointed,” said Nair.

Nissan Asia and Oceania’s disruptive Dare the Impossible Brand approach has launched first in four key markets in the region: Thailand, Indonesia, The Philippines and Australia and will continue across other markets.

The multi-platform strategy indicates a massive use of a newly implemented tech stack to do precision marketing amongst a freshly defined Brand Audience. Inspired by the best storytellers in the marketing and production industry, the company’s aim is to excite prospects and drive them to the newly structured website, where they can explore the real Nissan and its proven heritage of game-changing innovations, pioneering technology and its consumer relevance across the region.

“Building a thriving brand is our top priority, backed by our strategy to be the innovative challenger – supported by electrifying one in four vehicles in Asia and Oceania under our mid-term plan,” concludes Nair. “This campaign aims to ignite the Nissan Brand in the region and paves the way for how Nissan will evolve in the region and our vision for the immediate future which will encompass marketing, sales, consumer touchpoints, dealer network, after sales and communications.  All coming campaigns will embody the same Nissan spirit of daring. We are proud to be boldly shaping an innovative and human-centric future for Nissan in Asia and Oceania.”

Please login with linkedin to comment

Ad campaigns Nissan

Latest News

Shh! Women's secrets. Cropped shot of female with finger in mouth. Closeup portrait of young woman is showing a sign of silence with shhh written on the finger.
  • Media

Mumbrella Bows To Industry Pressure & Switches Off Comments

Mumbrella has made the bold call to turn off comments on its articles, a move that will undoubtedly have a major aftermath for the publishing site. Mumbrella head of content Damian Francis made the announcement Friday afternoon, penning an opinion piece which will be the last article on Mumbrella to have comments. Francis wrote: “From […]

by B&T Magazine

B&T Magazine
Close up of women's hands holding smartphone. Her watching sms, message, e-mail on mobile phone in coffee shop. Blurred background.
  • Media

Survey Reveals Rising Popularity Of Audio Advertising In Mobile Games

A YouGov survey has revealed that adult mobile game players prefer audio ads over other monetisation models in mobile games. The survey, which asked 1,249 players about their preferences in mobile games, revealed that consumers have a preference for audio advertising, surpassing other popular monetisation models such as rewarded video and in-app purchases. The new […]

Australia Tumbles Down iPhone Pricing List
  • Technology

Australia Tumbles Down iPhone Pricing List

In excellent news if you want to hock one at the local Cash Converters, iPhones are becoming more pricey in Australia.

by B&T Magazine

B&T Magazine
IVE Launches Expanded Hygiene And PPE Product Range
  • Advertising

IVE Launches Expanded Hygiene And PPE Product Range

IVE has today announced the launch of ivolve, it’s expanded hygiene and Personal Protective Equipment (PPE) offering designed to help businesses return to the workplace safely. Led by hygiene and health consultant, Shylie Smith, the offering already provides products such as face masks, hand sanitisers and anti-bacterial wipes to many of Australia’s largest businesses including […]

Repco Supercars Pro Eseries Set For Return
  • Marketing

Repco Supercars Pro Eseries Set For Return

Nine Virgin Australia Supercars Championship teams have confirmed their place in an expanded 2020 Repco Supercars Pro Eseries field. Repco recently announced it will take naming rights sponsorship of the Supercars Championship and the Bathurst 1000 from 2021-2025 and is the new naming rights partner of the popular eseries that will again feature a number […]

Fiverr Launches Into Aussie Market, Appoints By All Means As Creative Agency
  • Advertising

Fiverr Launches Into Aussie Market, Appoints By All Means As Creative Agency

Tel Aviv headquartered global freelance marketplace, Fiverr, is launching into the Australian market with By All Means as lead creative agency, following a four-way pitch. By All Means will be charged with leading brand growth via multiple campaigns that will begin this month concurrently with a refresh for the brand rolling out globally. “In many […]