B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • WPP
  • AFL
  • Anthony Albanese
  • Thinkerbell
  • NRL
  • Federal Election
  • Cannes Lions
  • State of Origin
  • AI
  • B&T Women in Media
  • Spotlight on Sponsors
  • Channel 10
  • ARN
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: ninemsn Reinvents Itself For 2015
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > ninemsn Reinvents Itself For 2015
MarketingMedia

ninemsn Reinvents Itself For 2015

Staff Writers
Published on: 25th November 2014 at 9:17 AM
Staff Writers
Share
3 Min Read
SHARE

ninemsn has announced the launch of the new ninemsn network home and a reinvention of the website and brand for 2015.

“This is the most ambitious homepage we have ever made – and it’s the beginning of an entire network makeover,” said Hal Crawford, editor-in-chief and publisher of ninemsn.

“We’ve taken what we learned from the recent 9news launch around live feeds and developed it for ninemsn.com.au. It’s a page full of life and colour – a page that lets the stories speak for themselves. The ninemsn masthead is big and bold and so are the pictures and headlines.

“Ninemsn.com.au has long been the most popular news and entertainment page in Australia. With this relaunch we are going to continue that dominance.

“Next up is the rest of the network. We will be rejuvenating all of our major network properties within the next six months.”

The new ninemsn homepage, represented in the Australian advertising market by Nine Entertainment Co.’s digital arm, Mi9, is responsive across desktop, tablet and mobile, making it easier to read all the best stories from Australia and around the web.

Emma-Jayne Owens, national sales director for Mi9, said: “With a continuous feed of stories updated around the clock by the editorial team, this new ninemsn homepage delivers a dynamic approach to content and new ‘sticky’ advertising integration experiences for advertisers.

“This is the next natural step for us in evolving ninemsn to provide even more immersive, creative and interesting ways to connect with Australian audiences online.”

The ninemsn marketing campaign will be complemented with a new television commercial on the Nine Network over the next month. The campaign sets out to remind audiences of the news and sport moments they have loved most, plus the entertainment gossip, viral hits and shareable videos they enjoy engaging with.

The ninemsn network is Australia’s largest news and entertainment network, and most popular online destination. It has a strong heritage which has evolved over 17 years and continues to respond to the ever-changing needs of Australian consumers.

To view the new ninemsn homepage here.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Gallery, Kiss 1065, McCann, Shake Up Leadership, SXSW, The Brand Agency
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Diversity Council Australia Celebrate Its 40th Birthday With New Brand Identity
23/06/2025
The B&T Awards Are Back!
23/06/2025
Cannes Lions Investigating Grand Prix Win Amid Claims Of Manipulated Submission
23/06/2025
Carat & The South Australian Tourism Commission Continue Their partnership With ‘The Simple Pleasures Guide To Winter
23/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?