Nine (Melbourne) and Seven (Sydney) have taken out the annual UnLtd Cup. The football tournament, sponsored by Paramount, featured 36 teams with more than 300 adlanders across Melbourne and Sydney kicking goals for good.
After some highly competitive and fast-paced games in Melbourne, Nine secured the trophy with oOh!media in second place.
In Sydney, it was an action-packed day of 46 games taking place with Seven taking the win over OMD in the final.
The Melbourne event also featured an activation from UnLtd’s charity partner We Are Mobilise, who organised a game of blind football to demonstrate the importance of having the right kind of support for young people experiencing homelessness.
In Sydney, players got to hear from batyr and former Matilda’s doctor Brandi Cole on the importance of mental resilience in sport.
“Events like UnLtd Cup showcase the power of football to bring people together, and we’re proud to support UnLtd in creating positive impact for the next generation through sport. Our all-girls team had a blast at the Melbourne event and we’re excited to keep that momentum going as we head towards the Women’s World Cup next year on Paramount+,” Paramount GM of ad sales Nick Bower said.
Philippa Moig, CEO of UnLtd said: “UnLtd Cup is such a fun day filled with positive energy, brilliant sports camaradarie and everyone giving it a crack for a good cause.
“It’s great to see so many of our industry, especially the younger generation, taking the time to connect with the industry, make new friends and support UnLtd. Thank you to our sponsors, volunteers and everyone who came along to make it such a great day!”
The next sporting event in UnLtd’s calendar is the UnLtd Open golf tournament, taking place in Sydney on 11 September and in Melbourne on 2 October.
