Channel Nine has announced that it’s flagship music reality TV show, The Voice, is returning next week with five major partners – Arnott’s Shapes, KFC, Mazda, Nick Scali Furniture and Blossom Manuka Honey.
The show, which goes to air on Monday night, will see new sponsor Arnott’s Shapes launch a new campaign introducing Australia to its new family, ‘The Shapesons’.
Arnott’s Shapes will also integrate its brand into The Voice by providing friends and families of the artists with a place to watch the blind auditions, creating a digital content series wrap-up of the auditions each week and encouraging viewers to join the social conversation throughout the series.
Other sponsors for this year’s season of The Voice include KFC, which is back on board for its fourth series, retailer Nick Scali Furniture and Mazda, who has aligned with The Voice to celebrate the 40th anniversary of the Mazda 3 in Australia.
Blossom Manuka Honey will be sponsoring The Voice app which will provide fans with video clips and also enable the live voting.
The sponsored app will allow viewers to be the fifth coach during the blind auditions, the knockout and the battle rounds, as well as enabling instant voting during the live shows.
Lizzie Young, director of innovation, partnerships and client experience, said The Voice continues to provide a powerful platform for brands to engage with Australian audiences at scale.
“Each year we see deep engagement with the audience through our cross-platform approach, and that translates to results for our brand partners,” she said.
“For 2017, we are pleased to be working with a diverse range of Australia’s biggest brands.
“Together with our partners at ITV Studios, we have developed through-the-line campaigns including premium content, digital, social and our much-loved app. Together, this combination of assets pushes the boundaries of innovation and creativity, and will ultimately deliver marketing-led growth for our partners.”
