Channel Nine has announced that it’s flagship music reality TV show, The Voice, is returning next week with five major partners – Arnott’s Shapes, KFC, Mazda, Nick Scali Furniture and Blossom Manuka Honey.
The show, which goes to air on Monday night, will see new sponsor Arnott’s Shapes launch a new campaign introducing Australia to its new family, ‘The Shapesons’.
Arnott’s Shapes will also integrate its brand into The Voice by providing friends and families of the artists with a place to watch the blind auditions, creating a digital content series wrap-up of the auditions each week and encouraging viewers to join the social conversation throughout the series.
Other sponsors for this year’s season of The Voice include KFC, which is back on board for its fourth series, retailer Nick Scali Furniture and Mazda, who has aligned with The Voice to celebrate the 40th anniversary of the Mazda 3 in Australia.
Blossom Manuka Honey will be sponsoring The Voice app which will provide fans with video clips and also enable the live voting.
The sponsored app will allow viewers to be the fifth coach during the blind auditions, the knockout and the battle rounds, as well as enabling instant voting during the live shows.
Lizzie Young, director of innovation, partnerships and client experience, said The Voice continues to provide a powerful platform for brands to engage with Australian audiences at scale.
“Each year we see deep engagement with the audience through our cross-platform approach, and that translates to results for our brand partners,” she said.
“For 2017, we are pleased to be working with a diverse range of Australia’s biggest brands.
“Together with our partners at ITV Studios, we have developed through-the-line campaigns including premium content, digital, social and our much-loved app. Together, this combination of assets pushes the boundaries of innovation and creativity, and will ultimately deliver marketing-led growth for our partners.”
Swinburne University of Technology has launched a series of Bootcamp Graduate Certificate courses, developed in partnership with FourthRev. The courses, an Australian-first, will upskill career changers and provide students the capabilities required to thrive in the digital economy. They are available on-campus and through its online arm, Swinburne Online. Alongside completing projects which will emulate […]
PayPal has partnered with Welcome to Country, Australia’s first Indigenous-led not-for-profit marketplace, which showcases businesses that support Aboriginal and Torres Strait Islander communities. Welcome to Country launched in 2019, providing an online platform for Indigenous experience providers across tours, day treks, scenic flights, bush food, festivals, art and cultural experiences. When the pandemic hit, the […]
Former liberal politician and female icon Julie Bishop has further cemented her celebrity status by scoring her very own Barbie doll. According to The Sydney Morning Herald, Barbie creators Mattel, created the Barbie doll in Bishop’s likeness to honour her achievements. Unfortunately, the Julie Bishop Barbie won’t be for sale. Instead, the one-off doll was […]
Full-service digital marketing agency Whitehat Agency has launched its new website and branding, with the end-to-end project delivered by its own team of experienced in-house website designers, developers and UX specialists. After a challenging 2020, Whitehat Agency has experienced a very positive 2021 to date, onboarding nine new clients including The Dog Mum, Handpicked Wines, Compost […]
Award-winning house and land provider, Thrive Homes has launched a new brand campaign to encourage homebuyers worried about the complicated process of building a new home to say 'no' to stress and 'yes' to an efficient, more affordable new home without compromising quality by making 'The Clever Choice' and choosing Thrive.
Fast-growing fintech startup DiviPay has announced the appointment of one of Australia’s most influential and reputable public figures in the accounting world, Trent McLaren, as its head of accounting. The move will enable Divipay to expand its reach into the accounting industry, with the aim of growing its business customer base. DiviPay, Australia’s first virtual […]
Independent agency Adhesive has been appointed the public relations agency of record in Australia for the Domain Group, a leading property technology and services marketplace. The appointment will see Adhesive support PR & communications and campaign media activity for Domain, across consumer, corporate and B2B market remits. Adhesive will work closely with Domain’s in-house communications, […]
Sean Szeps is a gay father and a proud member of the LGBTQIA+ community who believes he does not know enough about those within his community that have different gender and sexual identities to his own. Feeling compelled to explore the unique experiences of every member of the community, Szeps’ new podcast, Come Out Wherever […]