Nine has named Brent Williams as the company’s new director of sport, replacing Tom Malone who recently left to head up Nine’s radio assets at Macquarie Media.
Starting his career on Hey Hey It’s Saturday, Williams has also been the executive producer of the Logies for the past eight years, the executive producer of Carols by Candlelight, the London Summer Olympics and the Vancouver Winter Games, the head of Tennis for Nine and the head of Cricket.
He has also run the AFL Footy Show, the Sunday Footy Show, Footy Classified and was the match producer of AFL when Nine had broadcast rights in the early 2000’s.
In a note to staff, Nine’s national director of news and current affairs Darren Wick said: “His experience and passion for live sport will enable Brent to add another dimension to the extensive coverage and prominence in our schedule of the NRL, with the biggest moments of State of Origin and Rugby League’s Grand Final annually among the most watched events on TV.
“In an exciting, changing and challenging environment for sport on free to air television, we’re looking forward to the fresh ideas and energy he’ll bring.”
On his new role, a self-proclaimed “sports tragic” Williams said: “I’m excited to be taking on the role as director of Sport,” calling it a “dream job:”
He added: “Wide World of Sports is an iconic brand in broadcasting, thanks to the incredibly talented and dedicated WWOS family over many years. I’m lucky to already be a member of that family and know first-hand the pride, passion and responsibility that comes with any product branded with the famous WWOS logo.
“It’s an honour to be leading the team and I look forward to driving the evolution of Nine’s sports broadcasting and broader sports strategy into the future.”
Williams’s appointment takes effect immediately.
Please login with linkedin to commentbrent williams
Wild Turkey and Creative Director Matthew McConaughey, in partnership with Eleven, unveil a new Wild Turkey With Thanks initiative. The integrated campaign is shining a light on Australian Local Legends who have stood with conviction supporting their environment and communities throughout the crises of 2020. Wild Turkey’s With Thanks is a global, annual platform, wherein […]
AIA Australia has announced that it is now the official life, health and wellbeing partner to the AFL’s St Kilda Football Club. According to the company, the new partnership will provide club members with learnings, tools, and strategies that they can use to lead healthier lifestyles. Members will at the same time receive access to […]
Small to medium sized businesses will now be able to advertise on TikTok through SaaS solutions provider AppsVillage (ASX:APV). APV will allow SMBs to create and manage campaigns on TikTok in under three minutes using its AI software and advertising management platform JARVIS. The partnership makes the most of TikTok’s self-service advertising offering which launched […]
To keep pace with their transformative technology, Advanced Navigation turned to DOUBLESTAR CO for art direction, 3D modelling and design help that would capture the value proposition and offering of Advanced Navigation: AIR, LAND, SEA & SUB-SEA for their upcoming campaign “Accurate positioning in the most demanding conditions”. Advanced Navigation’s Head of Marketing Romain Pare […]
Junkee Studio, oOh!media’s creative and social agency division, is capitalising on another successful year by announcing the promotion of Tom Pitney to Strategy Director. Pitney will now drive the direction of Junkee’s in-house creative and strategy team, which produces bespoke content solutions for brands to help them tell and share their stories across their owned […]
Cricket Australia’s (CA) interim CEO Nick Hockley (main photo) has slammed broadcaster Seven for talking “our wonderful game down”. In a blistering attack on its broadcast partner, Cricket Australia lashed Seven for its ongoing legal stoush as it attempted to exit its four-year deal with the sport. As reported on B&T today, Seven West Media […]
Road safety meets a time-honoured Christmas tradition with the launch today of the Transport Accident Commission’s ‘Spend it Wisely’ advent calendar initiative, developed in close partnership with Melbourne-based creative agency TABOO. The digital advent calendar provides 25 days of road safety tips, plus offers and discounts to businesses throughout the holiday season, to help Victorians […]
PepsiCo Australia and New Zealand has announced the appointment of Vandita Pandey to the newly created role of Chief Marketing Officer for both snacks and beverages. Pandey comes from Frito-Lay (a PepsiCo company) in the United States where she has spent the last 11 years in roles that span across marketing, corporate strategy, insights and […]